Even with strip clubs, brands matter.
The owners of a planned strip club near Miami Springs have signed a licensing deal with one of the largest adult-film companies in the country. What was going to be called Club Wet instead will open next month as Vivid Live, according to a press release issued Monday. Vivid produces adult films (and recently signed former Anthony Weiner acquaintance Sydney Leathers for a short titled “Weingergate”). This year it launched an arm that licenses its brand to strip clubs across the country.
The Miami location is set to open Sept. 12 in a former Pleasure Emporium site at 7020 NW 72nd Ave., outside the Miami Springs city limits. The owner of a company running the new club, Michael Pulwer, is an owner at South Beach’s Pleasure Emporium, an erotic-goods shop on Fifth Street, according to state business records.
Jackie Martin, director of communications for Vivid, which is based in Los Angeles, said the owners of the former Club Wet “prefer to remain anonymous.”
A press release says the new establishment will target a “decidedly affluent” demographic with 26 private suites, complimentary limousine service for VIP guests, and “exquisite gourmet meals” that will include seafood and carved-meat buffets.