Organizing for Action, the spin-off group from Obama’s campaign machine, has begun grass-roots organizing, asking volunteers to shower communities with fliers promoting the law — a tactic the group calls “blizzarding.”
On Sunday — Obama’s 52nd birthday — OFA will hold events across Florida as part of an “Action August” campaign.
The group is taking the fight to TV, having aired two ads already on national cable and Bravo and Lifetime. The latest ad features a girl who had open heart surgery shortly being born. Her mother talks about how before Obamacare insurers put lifetime caps on coverage and says, “Zoe was halfway to her cap before her first birthday.”
Meantime, states with health care exchanges are using catchy TV ads to encourage participation. In Oregon, a girl in a red dress with a guitar stands in a field as a cast of people carry painted landscapes. “We live long in Oregon. Long live our Oregon spirit,” she sings in the ad that is part of a $10 million campaign for the exchange called Cover Oregon.
In all, spending on the advertising and awareness campaigns will top $684 million, according to data the Associated Press complied from federal and state sources. The goal is to reach the poor, the young or people who have had to give up insurance due to cost.
On the other side, Americans for Prosperity, a conservative group funded by the billionaire Koch brothers, is spending more than $1 million on anti-Obamacare spots in Ohio and Virginia, key election battlegrounds. A new ad launched last week features a woman doctor who states, “Obamacare has me worried.”
FreedomWorks, which helped build the tea party, has turned attention to young people. Their participation is vital to the overall success of Obamacare because they are healthier, easing the strain on the health care system. Obamacare “draft” cards are being distributed so people can burn them in protest (and hopefully post video and pictures on social media).
“We’re trying to make it socially acceptable to skip the exchange and pay the fine,” said Dean Clancy, vice president of public policy at FreedomWorks. “The law permits that and for many that’s the financially sensible course. We hope that in educating folks, we’ll help hasten the collapse of the exchanges.”
Contact Alex Leary at firstname.lastname@example.org.