It might come as a surprise to learn that Jonathan Eyal, owner of the newly opened menswear shop Supply & Advise, used to work for a company that produced backpacks, utility belts and similar equipment for soldiers. It might seem like a stretch to go from working for a defense contractor to opening a boutique with some of the finest menswear in Miami, but on closer examination, it seems like a natural fit.
Eyal worked in design and sales at a company that made the equipment that holds soldiers’ gear; everything from flashlights to weapons. The equipment, crucial to a soldier’s livelihood, was assessed for effectiveness on three key measures: functionality, durability and quality. Eyal was talented at his job, but the work took an emotional toll on him.
“Working in a profession that results in a lot of collateral damage and unpleasant pictures, I just really wanted to do something that I loved,” he said in a recent interview at his store.
Supply & Advise is a pop-up menswear shop across North Miami Avenue from the Shops at Midtown Miami. The store is a collaboration among Eyal, Kevin Beltran and Rebeca Esparza. The shop’s aesthetic is inspired by Eyal’s background with the military, particularly the preference for functional pieces that were durable. While the store’s price points (shirts for $100-$180 and pants from $150-$250) are much higher than at fast-fashion retailers like H&M, the owners say their products stand the test of time both in terms of style and durability.
The shop is filled with classic sportswear looks, and Eyal estimates that 80 to 95 percent of the merchandise is American-made. Missing are the flashy designer labels that populate Miami’s upscale stores. In their place are goods from heritage brands like Levi’s Vintage Clothing and Gitman Vintage, coveted by dapper men Eyal likes to call “occasional gentlemen" or men who dress functionally and favor timeless pieces that recall classic Americana.
“Classic menswear is always in style. We offer a variety of sustainable wardrobe staples vs. items that are passing fads,” says Esparza, director of marketing.
Look around the shop and you’ll see Randolph Engineering sunglasses and Filson bags, accessories from heritage brands with styles that have endured for decades. However, the store is also open to more trendy fare from newer brands, like pieces from Warrior of Radness in bright pastel prints.
While some consider Miami a fashion mecca, but Supply & Advise will challenge the market with brands that many locals haven’t seen in the area before, and there has been no men’s boutique that matches Supply & Advise’s American-made aesthetic.
The owners point to the success of menswear boutiques like Hickoree’s in New York, Unionmade in San Francisco and Stagg in Austin, all of which have achieved national recognition for their careful level of curation. Eyal says the store is just what Miami men have been hungry for.
“I think a lot of people have been starved for something like this, and they have been starved for an alternative. I think it’s something people are open to and are welcome to it.”