Fast Food Boulevard features eateries straight off the show and a long menu of familiar items including Krusty and Clogger Burgers, Luigi’s pizzas, Lard Lad’s donuts, Duff Beer and Flaming Moes.
In addition to eateries from The Simpsons, several were invented for the park. Lisa’s Teahouse sells salads, wraps, yogurt, fruit juice, and other healthy foods that Lisa Simpson would eat. Cletus’ Chicken Shack (you may recall that Cletus confessed to losing a game of tic-tac-toe to a chicken) sells a fried chicken and waffle sandwich, made with maple-flavored mayonnaise, that is a surprise hit. Bumblebeeman’s Taco Truck will open this summer outside the food court.
The menu items either appear on the show, like Krusty Burgers (made with a special bun, a secret sauce and cheese sauce instead of a slice of cheese), Duff Beer (a proprietary beer that is brewed locally and available only in the park’s Springfield section) and Lard Lad’s giant doughnuts, or are consistent with the show and its characters, like Lisa’s healthy salads, said Ric Florell, Universal Orlando’s senior vice president and general manager of revenue operations.
Much as the Universal staff did with butterbeer, flying to Scotland with a variety of creations so Harry Potter author J.K. Rowling could pick the one she liked best, it created recipes for a much longer selection of menu items in collaboration with Gracie Films, producer of The Simpsons, and Fox television. Then the food was flown to California, where it was tasted and approved by the show’s creators.
One departure from the show: the Flaming Moe. On TV, the drink is alcoholic and its secret ingredient is cough syrup. At Universal, it’s essentially orange soda poured over dry ice so it bubbles and smokes. “The reason we did that is we wanted everybody in the family to be able to drink it,” Florell said. (At $7.99 a glass, everybody in the family probably won’t have their own.)
Coming next: Kang & Kodos’ Twirl ’n’ Hurl, which moves much the same way as Disney’s Dumbo but is topped by the long-tentacled space alien Kodos, features spaceships instead of elephants, and has an attitude. “Foolish humans, you have been fooled,” Kodos says, then encourages riders to ram their ships into characters from The Simpsons. Her dialogue was written by the Gracie Films crew, said Mike West, executive producer for Universal’s Creative Studio.
On the waterfront by the Twirl ‘n’ Hurl, West said, will be Duff Brewery (drinking but no actual brewing will take place here); a statue of the town’s founder, Jebediah Springfield; and Chief Wiggum’s police car crashed into a fire hydrant near a Lard Lad donut shop, which will be topped by a 30-foot statue of Lard Lad.
“The food is as much a part of the theme and the story as the buildings,” West said. “Who doesn’t want to come to Krusty Burger and get a Krusty Burger or a Clogger?”
I’ll have the chicken-waffle sandwich and a Duff.