JACKSONVILLE, Fla. -- Through an exclusive two-year agreement with Caesars Interactive Entertainment, e-Swisher has been named the Official e-Cigarette of the World Series of Poker. Taking place at the Rio All-Suite Hotel & Casino in Las Vegas from May 29 to July 15, 2013, the 2013 World Series of Poker will have a record 480 poker tables spread throughout the convention center.

As the Official e-Cigarette of the World Series of Poker, e-Swisher will have on-site signage during the event, including in the VIP Player’s Lounge and outdoor smoking area; signage during the ESPN broadcast; an online presence at www.wsop.com; and social media mentions on World Series of Poker’s Twitter and Facebook Pages. Also, the company will hold a social media contest for players and spectators to win e-Swisher playing cards and poker sets.

In addition to the live action this summer, the WSOP event will be televised on ESPN in the fall.

“Because of e-Swisher e-cigarettes, poker enthusiasts no longer have to excuse themselves from the table to have a smoke, whether at a casino, a local retail poker room or the neighbor’s weekly poker game,” explained Ed Denk, Director of Marketing for Swisher International. “Our partnership with World Series of Poker helps to reinforce this with amateur and professional poker players alike.”

About e-Swisher

e-Swisher is a line of e-cigarettes and e-cigars by Jacksonville, Fla.-based Swisher International. e-Swisher e-cigarettes, now available in new Soft Tip disposables, come in both disposable and rechargeable options. The e-cigar is Soft Tip disposable with a sweet taste similar to the Swisher Sweets cigar. Visit www.e-swisher.com to learn more, and engage with e-Swisher via social media at www.facebook.com/eSwishereCigs or @e_Swisher.

About World Series of Poker

The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world, awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport’s top prize. Featuring a comprehensive state of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970. In 2012, the event attracted 74,766 entrants from 101 different nations to the Rio All-Suite Hotel & Casino in Las Vegas and awarded more than $222 million in prize money. For more information, visit www.wsop.com.