MALVERN, Pa. -- USA Technologies, Inc. (NASDAQ: USAT), (“USAT”), a leader of wireless, cashless payment and M2M telemetry solutions for small-ticket, self-serve retailing industries, today highlighted the launch of a new self-service kiosk for ladies’ flats by its customer, Flat Out of Heels, LLC at the Hartsfield-Jackson Atlanta International Airport and the anticipated launch of their kiosks in renowned nightclubs in Miami Beach. The customized kiosk was created for Flat Out of Heels owner, Dawn Dixon, by ESON Design Partnership (“ESON”) and incorporates USAT’s ePort® cashless payment technology.

Flat Out of Heels’ rollable ballet style flats are designed for women with aching feet everywhere. The shoes can be used as an emergency flat or for everyday use, whether a business commuter, busy mom, late night party goer, traveler or a student. After selling shoes online and in select retail locations for the last two years, Flat Out of Heels’ latest expansion efforts match the capabilities of self-service technology with consumers in high-traffic retail locations that value the instant gratification a kiosk can provide.

“USAT’s assistance with a cashless payment solution is one of the main reasons why we are in the kiosk business today; we needed reliable credit card capabilities that seamlessly integrated with a machine that we were essentially building from scratch,” said Flat Out of Heels chief executive officer and creator, Dawn Dickson. “To help turn my vision into reality, USAT worked with ESON’s development team, providing the technical interface and support necessary for customized cashless payments integration and an open-ended test environment that accommodates the entrepreneurial development cycle.

“Our rollable shoe machine has been customized with the most cutting edge automated retailing technology encased in a sleek design that is indicative of our brand,” continued Dickson. “In addition to credit/debit card acceptance and remote inventory management enabled by USAT’s ePort® cashless payment system, the front of our machine is equipped with a 17” high definition monitor to display our commercial or other advertising for customers and the side panels can be customized for advertising and branding campaigns.”

Mike Kinrade, senior design consultant for ESON Design Partnership, commented, “We relished the transatlantic challenge of working closely with USAT personnel to seamlessly integrate the ePort credit/debit card payment system into our own current electronics platform. Through this successful relationship, ESON has designed and manufactured yet another dispensing machine that is at the cutting edge of automated retailing technology in both aesthetics and functionality.”

USAT provides developers and OEMs of unattended, automated technology with simple and secure integration to USAT’s ePort Connect® suite of cashless payment services. The ePort EDGE® and G-series are available with hardwired payment interfaces such as serial and pulse and include cellular wireless connectivity to USAT’s network. For computer-based applications (Windows or Linux), USAT offers a Web service, QuickConnect™.

According to Flat Out of Heels, it anticipates introducing 100 machines over the next twenty-four months following the premiere at the Hartsfield-Jackson Atlanta International Airport, Concourse E, and upcoming plans for the LIV Nightclub at the Fontainebleau Resort, Cameo Nightclub and Mansion Nightclub—all located in Miami Beach, Florida.