JACKSONVILLE, Fla., July 9, 2013 -- /PRNewswire/ -- Firehouse Subs returns the flavors of paradise to the menu with the King's Hawaiian Pork & Slaw Sandwich. Back by popular demand, the King's Hawaiian Pork & Slaw brings the aloha spirit to the mainland and is available for a limited time in all Firehouse Subs restaurants. Available now until September 29, the premium sandwich combines hardwood smoked pork smothered in Sargento^® Wisconsin pepper jack cheese, steamed to perfection, then topped with homemade tangy Hawaiian coleslaw piled high on a toasted King's Hawaiian sandwich bun.

To celebrate the return of King's Hawaiian Pork & Slaw, Firehouse Subs is hosting a #ParadiseReturns video contest, calling on fans to create a crowd-sourced movie using weekly video clues. Beginning July 11, fans can visit FirehouseSubs.com/paradisereturns or the brand's Facebook page (Facebook.com/firehousesubs) to submit a brief script (150 words or less) humorously narrating how the weekly clue aids in their quest to reach "Pork & Slaw Island." Firehouse Subs will choose a winner each week, awarding prizes such as free Firehouse subs for a year, an iPad 2, GoPro Camera, and Weber grill; the four winning scenes will be combined to create one final movie.

Firehouse Subs is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded by former firefighters and brothers Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, the highest quality meats and cheeses piled higher, steaming hot subs, and its commitment to saving lives through the creation of Firehouse Subs Public Safety Foundation. The founders are the real deal, the food is their creation, and the company is built upon a family of franchise operators who share their same passion for serving others. Firehouse Subs consistently ranks No. 1 among fast casual brands in the categories of food quality, taste and flavor, and friendly service; for the last two years Franchise Business Review has ranked it No. 1 in franchisee satisfaction and in 2013, Firehouse Subs was named the second fastest growing U.S. restaurant chain by Technomic.

In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment, and educational opportunities to first responders and public safety organizations. Through the non-profit 501(c)(3), Firehouse Subs has given $6.8 million to hometown heroes in 38 states and Puerto Rico.

Quick Facts: 35 states 638 restaurants $6.8 million donated to public safety organizations Headquartered in Jacksonville, Fla.

Connect: #ParadiseReturns #FHSMovie @firehousesubs @savinglives www.firehousesubs.com  www.facebook.com/firehousesubs  www.youtube.com/thefirehousesubs  Instagram: @firehousesubs

About King's Hawaiian Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, King's Hawaiian is a family-owned business that for three generations has been dedicated to making irresistible, original recipe Hawaiian foods made with Aloha Spirit. Kings Hawaiian makes the #1 branded dinner roll in the United States, and operates more than 270,000 square feet of baking facilities in Torrance, California and Oakwood, Georgia. For more information, visit the company's website at kingshawaiian.com, "Like" King's Hawaiian on Facebook and follow King's Hawaiian on Twitter. 

SOURCE Firehouse Subs