While generic athletic apparel is typically geared toward functionality, CrossFit clothing is also about making a fashion statement as it provides protection and full mobility for basic CrossFit movements.
“It’s a material that withholds the wear and tear and is light enough to prevent from getting too hot,” said Jorge, 37, about the Trunx apparel he has been selling for the past three months.
A CrossFitter is likely to wear a neon headband, wristbands, colorful socks, and a bright, quirky T-shirt. Trunx caters to this style.
Enriquez said Trunx is essentially a CrossFit brand, but he hopes it will keep expanding and appeal to all fitness enthusiasts.
“We want to motivate people ... through the sayings on our T-shirts,” said Enriquez, who comes up with the phrases while coaching or listening to hip-hop songs.
Some of the sayings on the T-shirts include, “Live beyond the norm” and “fearless”.
All of the T-shirts also incorporate a motivational quote on the inside.
“I love the quotes. They are really inspiring,” said Valentina Pecoraro, 19, a Trunx customer. “They have great styles and the colors are fun.”
When Trunx was just an idea, Perez, Enriquez, and Galvez said the shirts being sold for the sport were low quality.
The three decided they would ensure high quality with their brand by having their T-shirts made by a Kendall company, Three Fold Apparel.
Mauricio Vigil, 27, who wears Trunx not only to workout but also to hangout on the weekend, said he likes that the fabric is soft and doesn’t stick to his body.
“They have the best quality out there from all of the ones I’ve used, even in comparison to Rogue, adidas, and Nike,” said Vigil, moments after finishing a CrossFit workout in his “Bred for Greatness” Trunx T-shirt.
The owners of Trunx said their products’ quality and originality separate them from other CrossFit fashion brands.
“We are going to be the lululemon of CrossFit, and it’s not going to take us five years,” said Perez. “That’s our goal, that’s what we want to become. That’s what we are fighting for and working towards.”