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The rest of the content will come from abroad. Specifically, the Gomezes plan to buy canned programs from Radio Caracas Televisión (RCTV), the dean of Venezuelan TV, that have not yet aired in this market. The new company will also purchase independent productions from Colombia.
To reinforce their news programming, they are negotiating alliances with municipal coverage media such as Doral News, the executives said.
Like many other Venezuelan entrepreneurs, the Gomezes left Venezuela because of the endemic personal insecurity and the constant deterioration of the national economy.
“Regional television in Venezuela has no more billing. It has set records for low advertising investments,” said Bernardo Gómez, a former Caracas-based telecommunications executive for multinational companies.
In 2011, the brothers decided to bring their families to Florida and resettle in Pembroke Pines and Doral. Instead of applying for visas as investors, they opted for an Intracompany Transferee visas through a construction company in Venezuela that is still owned by their family.
Once here, they concluded that there is a niche in the local TV market, primarily because of the dearth of content for Venezuelans on the small screen. Besides, they felt that in many instances the programming of existing stations was “inappropriate due to its high level of vulgarity,” in the words of Bernardo Gómez.
“We want to offer a wholly family-oriented programming,” he promised.
At first, transmission will be made over the air only. Once the programming grid is ready, the executives plan to offer the new channel to cable companies, including Comcast, which has the largest penetration in South Florida.
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