South Florida hotels shifted into slower gear in May, with the lowest occupancy so far of 2013.
But the seasonal decline was just business as usual for May. Data released this week by Smith Travel Research shows that compared to last year, hotel occupancy rose a bit or was relatively flat.
In Miami-Dade, hotels were nearly 75 percent full, an increase of less than one percentage point. Room rates jumped 5 percent to $159.54, and per-room revenue increased 5.7 percent to more than $119.
Broward occupany jumped 4.5 percentage points to more than 71 percent, but rates fell to just over $108, a drop of more than 2 percentage points. Revenue per available room ticked up 2 percent to $77.10.
The Florida Keys saw average daily rates jump 8.5 percent to more than $221, though occupancy increased by less than a percentage point to nearly 79 percent. Per-room revenue was up 9.5 percent to more than $174.
Memorial Day weekend on Miami Beach, which typically draws massive crowds for events known collectively as Urban Beach Week, was slightly busier from a hotel perspective this year than last. Occupancy the Friday before the holiday was down about one percentage point to 72 percent, but increaesed 2.7 percentage points on Saturday to 81.4 percent and jumped 4.1 percentage points Sunday to 75.6 percent.