In Florida, television viewers often see ads starring singer Debby Boone touting the “revolutionary procedure” in facial rejuvenation offered by the Lifestyle Lift surgical procedure.
Attorney General Pam Bondi announced Monday her office has reached a settlement with the company to stop some of its claims.
The settlement follows the office's investigation of allegations surrounding the accuracy and fairness of claims made to consumers about facial rejuvenation services provided at Lifestyle Lift medical centers.
Consequently, Florida consumers who purchased services from the Michigan-based Lifestyle Lift between June 1, 2009 and June 10, 2013 may be entitled to obtain a refund.
“Lifestyle Lift has agreed to change its marketing materials and practices to eliminate any possible consumer confusion about its services,” Bondi said.
From now on, Lifestyle Lift must disclose any compensation made to the models used in its advertisements and its materials, disclose what facial rejuvenation services were performed on models appearing in the company's marketing materials, and comply with Federal Trade Commission guidelines concerning the use of before and after photographs of models in endorsements and testimonials in marketing materials.
The company has also agreed not to use the term “revolutionary procedure” in its advertising to describe the basic Lifestyle Lift surgical procedure.
Consumers eligible for refunds are required to submit a claim form to the company postmarked no later than Sept. 8, 2013.
A copy of the settlement agreement and claim forms can be found by following this link: http://myfloridalegal.com/webfiles.nsf/WF/MMFD-98RMSM/$file/Lifestyle+Lift.pdf