Startup Spotlight: Viewabill



Headquarters: Miami; Columbus, OH

Concept: Viewabill is a cloud-based technology that allows clients using service professionals such as attorneys and accountants to see their hourly billing and time entries in real time. That way, when the bill arrives, the client already knows exactly what to expect. No surprises. No sticker shock.

Story: Co-founders David Schottenstein, a 29-year-old Bal Harbour serial entrepreneur who founded and sold custom clothier Astor & Black, and Robbie Friedman, an attorney in Ohio, have been friends since childhood. They began working together as attorney-client a few years ago and were inspired to fix the industry’s antiquated billing system. Attorney, author and Harvard law professor Alan Dershowitz, who has defended high-profile clients such as O.J. Simpson and Mike Tyson, was so impressed that he became a Viewabill co-founder.

Launched: March 2013

Management team: David Schottenstein (co-founder and co-CEO); Robbie Friedman (co-founder and co-CEO); Alan Dershowitz (co-founder/advisor); Daniel Hoffman (chief technology officer)

No. of employees: about 20

Financing: $5 million from private investors

Recent milestones reached: Viewabill has recently integrated with more than 100 law firms, as well as large accounting firms, and has more than 200 in the pipeline. In South Florida, the company has already integrated with the largest firms, Schottenstein said, and is particularly excited about its new relationship with Greenspoon Marder. Users currently number more than 10,000.

Biggest startup challenge: Law firms are not used to this type of transparency. “Our biggest challenge is convincing them this is a positive step and will tremendously benefit their client relationships. Some firms react quickly; others won’t adapt until clients demand it,” said Schottenstein. “If a firm values relationships with its clients, there is no issue.”

Next step: To continue building strategic alliances. “Our team is emphasizing that clients don’t need to wait on their law and accounting firms to offer Viewabill. They can sign up and request it at any time.”

Advice for next step: Dershowitz, who lives in Miami Beach part of the year, believes it’s just a matter of time for tradition-steeped law firms to come around. “We need to keep asking why not?” said Dershowitz, adding that by offering transparency and accountability, it’s a win-win for clients and the firms. “This will become the norm in the next few years. I like to encourage young entrepreneurs who have good ideas — and this is a good idea.”

Nancy Dahlberg

To have your company considered for inclusion in Startup Spotlight, email

Read more Business Monday stories from the Miami Herald

Marcell Haywood


    Taxi alternatives could improve service

    Today marks the launch of the Miami Herald CEO Roundtable, comprising more than two dozen CEOs and senior executives in companies large and small from the region’s key industries. The goal: To provide a temperature check of local economic conditions and business opinions on current topics. Look for a selection of responses each week in print; to see all responses, go online at And keep an eye out for our live CEO Roundtable event later this fall.

 <span class="cutline_leadin">FSU LINE:</span> Pictured is Guy Harvey artwork on an athletic clothing line. Artist Guy Harvey has developed his brand into a business empire.


    Guy Harvey fishing new waters

    With more products, a new generation of fans and marketing that focuses on the man behind the brand, marine artist and conservationist Guy Harvey is stretching his cast.

 <span class="cutline_leadin">WAITING ROOM:</span> A horse waits in the stalls at Thebas Farm, one of a group of Polo horses heading for Amsterdam. Worldwide Livestock, owned by Alex and Tony Alessandrini, is overseeing the shipment of the animals. July 1, 2014 in Miami.

    Company profile

    Worldwide Livestock Services manages import, export of livestock through MIA

    Horses, cattle, pigs and more: World Livestock Services has carefully shipped four-legged creatures and flocks of birds through Miami International Airport to points throughout the globe.

Miami Herald

Join the

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category