Cadillac is having a banner year — thanks largely to brisk sales of the luxury cars in the Miami area, the Detroit-based company announced on Tuesday.
Cadillac said its year-to-date sales show an increase of 38 percent through May — the luxury brand’s largest jump since 1976.
But the most interesting revelation: sales in the Miami area may be a key reason.
In May, Cadillac sales in Miami were up 17.4 percent compared to 2012. Year-to-date Cadillac sales in the area are up 22.3 percent. Statewide, Florida Cadillac sales are up nearly 20.1 percent in May compared to last year and 30 percent year-to-date.
“Miami has always been a loyal Cadillac market, but the real growth is being driven by consumers who are new to the brand,” said Chase Hawkins, vice president of Cadillac sales and service in a news release.
“About two out of three Cadillac buyers are coming to the brand for the first time. That indicates a change in luxury consumer sentiment, and a strong response to the dramatic design and performance of the new Cadillac products,” Hawkins added.
Which Cadillac models are the most popular:
In the Miami area and the country, the ATS sport sedan — named 2013 North American Car of the Year — has been instrumental in attracting new buyers. The model sells for anywhere from $39,000 to $59,000.
Another model selling well is the XTS luxury sedan, introduced in the summer of 2012. Cadillac’s total sedan portfolio is up 122 percent nationwide so far in 2013, the company said.
Other cities were Cadillac experienced a large year over year sales increase: Washington D.C./Baltimore, New York and Chicago.