What recession? Cadillac sales soar in Miami area

 

Cadillac is having a banner year — thanks largely to brisk sales of the luxury cars in the Miami area, the Detroit-based company announced on Tuesday.

Cadillac said its year-to-date sales show an increase of 38 percent through May — the luxury brand’s largest jump since 1976.

But the most interesting revelation: sales in the Miami area may be a key reason.

In May, Cadillac sales in Miami were up 17.4 percent compared to 2012. Year-to-date Cadillac sales in the area are up 22.3 percent. Statewide, Florida Cadillac sales are up nearly 20.1 percent in May compared to last year and 30 percent year-to-date.

“Miami has always been a loyal Cadillac market, but the real growth is being driven by consumers who are new to the brand,” said Chase Hawkins, vice president of Cadillac sales and service in a news release.

“About two out of three Cadillac buyers are coming to the brand for the first time. That indicates a change in luxury consumer sentiment, and a strong response to the dramatic design and performance of the new Cadillac products,” Hawkins added.

Which Cadillac models are the most popular:

In the Miami area and the country, the ATS sport sedan — named 2013 North American Car of the Year — has been instrumental in attracting new buyers. The model sells for anywhere from $39,000 to $59,000.

Another model selling well is the XTS luxury sedan, introduced in the summer of 2012. Cadillac’s total sedan portfolio is up 122 percent nationwide so far in 2013, the company said.

Other cities were Cadillac experienced a large year over year sales increase: Washington D.C./Baltimore, New York and Chicago.

Read more Miami-Dade stories from the Miami Herald

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category