Small Business Spotlight: Oberle Opticians

 

icordle@MiamiHerald.com

Name of company: Oberle Opticians

Location: 9552 Harding Ave., Surfside

Service: As opticians, helping customers improve their vision, and at the same time, offering unusual eyewear.

Years in business: 35 — opened in 1978.

Management team: Bernie Oberlender, founder and owner, licensed dispensing Optician and designer of fine eyewear.

Revenues: 2011: $1.1 million; 2012: $1.5 million; projected 2013: $1.65 million

Employees: 4

Milestone: launching new designs of jewelry eyewear incorporating precious stones .

Impact: Oberle has grown over the years by adding international designer eyewear, and now sells more than 25 luxury designer brands. After starting with one brand, Revue Eyewear, Oberle branched out to French designers, including Christian Dior, Yves Saint Laurent, Hubert Givenchy, Chanel, Charles Jourdan and Lanvin. The company later added eyewear from Italian designers such as Giorgio Armani, Gucci and Prada.

Oberlender said he also understood that eyewear did not stop at just vision correction, and added sunglasses. In the early 1990s Oberle Opticians upgraded the collection from designer to luxury eyewear, becoming an exclusive dealer of Cartier and Fred Paris. And about three years ago, Oberle was chosen by Daimler Mercedes to launch Maybach in North America, with prices ranging from $2,000 to $50,000. Most recently, Oberle Opticians began designing its own diamond and sapphire eyewear, elevating its offerings from luxury eyewear to jewelry eyewear.

Key to success: “Exceptional customer service is the backbone of our business,” Oberlender said.

Strategy and next step: “To extend our jewelry collections, utilizing solid gold and precious stones such as diamonds and sapphires,” he said.

Ina Paiva Cordle

Small Business Spotlight highlights recent business milestones such as major contracts, mergers or acquisitions by established South Florida companies with 300 employees or fewer. To be considered, companies must be willing to discuss revenues over the past five years. Email ideas to businessmonday@MiamiHerald.com.

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