Will the fourth time be the charm?

“Well, that is definitely my belief, yes,” said the Icon Sting.

Sting challenges TNA champ Bully Ray in the main event of the TNA Slammiversary pay-per-view at 8 p.m. EST Sunday, June 2 from the Agganis Arena on the campus of Boston University.

This marks Sting’s fourth main event title match at Slammiversary, which celebrates the company’s 11th anniversary. He is 0-3.

“It’s another opportunity for me to wrestle for that [TNA] world title,” Sting said, “and the stipulations are pretty high.”

If Sting loses, he can never wrestle for the TNA world title.

He continued: “So it’ll be a big night for me, no matter how you look at it.”

Sting will have his work cut out Sunday, facing one of the best singles’ wrestlers going today.

“Bully Ray’s been pretty impressive. He’s done a great job; that’s for sure,” Sting said. “He’s figured it out.

“A lot of times guys, who’ve been in the tag team situation for that many years, it’s hard for them to transition into singles. A lot of them who have tried have never really successfully done it, but Bully Ray has found a niche and a way, and he has done a good job.”

Bully Ray, also the president of Aces & Eights, will bring it in a big-time match in a big-time pay-per-view against a big-time opponent. Bully Ray has the momentum, but Sting has the experience in these big-time singles matches.

“To wrestle at this level, it’s always exciting, especially as many years as I’ve been in it,” said Sting, 54, who’s wrestled many main event title matchups against other top stars like Hulk Hogan, Ric Flair, Vader, Kurt Angle, Jeff Hardy. “Even now, it still is exciting to me.

“Knowing the stipulations [at Slammiversary if Sting loses, he can no longer wrestle for the TNA world title], it makes it a little more interesting for me, and hopefully it will be interesting for everybody.”

At this stage of Sting’s career, is the goal to win, to main event, other?

“After all the year I’ve been doing this, I want [TNA] to be a good product. I want wrestling fans to be satisfied. I want to please people. The overall goal is to be entertaining -- to keep people very interested in tuning into TNA.”

Fans enjoy Sting.

“I know there’s some negativity out there as ell, but for the most part, it’s the whole nostalgia thing that I keep talking about. Retro fans just don’t want to say good-bye to Hulk Hogan or Ric Flair or Undertaker or Sting,” he said. “There’s only a handful of my generation. Of course, Flair and Hogan, they’re the generation before me. They don’t want to say good-bye to the last remaining few, and that’s a good thing for me, a good thing for us, and I appreciate it. I’m grateful for it.”

Sporting red, white and black, the face-painted Sting walks that aisle (stop, look and yell). Older fans continue to show their support while some younger fans paint their own faces, make signs. Some are close enough for a Wolfpack touch with the Icon.

Old or new, fans reciprocate with a return yell.

“I never believed ever I’d be in the wrestling business this many years,” said Sting, who is in his 28th year of face-painted mayhem. “I thought I’d compete at a high level, be successful enough and then get out, but here I am 28 years later. I still get pumped up. I still love being in the ring. I love the storyline. when it’s good and meaty, and wrestling fans are into it and the roar of the crowd. I love all of that.