L.A.’s Redbury Hotel coming to South Beach



Another Los Angeles transplant is coming to South Beach.

The Redbury Hotel South Beach, a sister to The Redbury on Hollywood and Vine in L.A., is set to open at 1776 Collins Ave. in early fall.

Behind the 69-room property, which was announced Tuesday: Larry Levy, founder and chairman of Levy Restaurants, developer Bob Heyat and sbe, the Los Angeles-based hospitality and real estate development company that opened the SLS Hotel South Beach last year and co-owns the Raleigh Hotel. The first SLS Hotel is in Beverly Hills.

Levy and Heyat own the property; sbe will manage it but has no ownership stake.

Last year, Levy said the property would be called Hotel Lorenzo South Beach, but plans changed after a visit to the Redbury. Arash Azarbarzin, president of sbe Hotel Group, said the company was just going to manage Hotel Lorenzo. But after the visit from Levy and Heyat, the developers decided to extend the Redbury brand to Miami Beach.

With a design influenced by Hollywood and Art Deco, the Redbury will include a 12,000-square-foot rooftop pool and an Italian restaurant called Lorenzo from Tony Mantuano, a James Beard Award winner. Levy Restaurants, which handles concessions at Marlins Park and AmericanAirlines Arena, will manage the restaurant.

Guests at the Redbury, which is not on the ocean, will also have access to the beach and pool at both the SLS and Raleigh. Both sister properties are on the same block of Collins Avenue.

Rooms are set to get furniture and fixtures installed next month, Azarbarzin said, and a soft opening is planned for September or October. He said the hotel will be priced about $50-$75 less than the Raleigh, which charges about $75-$100 less for rooms than the SLS.

“As our sales team is going out there and selling South Beach, now they have a menu of offerings,” Azarbarzin said.

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