Thought Bad Girls Club: Miami was over the top? Steel yourselves for another spinoff, Bad Girls All Star Battle, which takes the rivalry out of the mansion and onto the playing field in L.A. Fourteen of the franchise’s most notorious cast members compete for $100,000 and the title of “Baddest Bad Girl of All Time.” Can’t beat that on the obituary. We talked to Ray J, host of the show, which debuts 9 p.m. Tuesday on the Oxygen Network.
How crazy did this show get?
Make sure you watch the first one. We had to make it 90 minutes instead of 60 because it just got that intense.
Did you learn anything about yourself doing this?
I had to really get inside of the contestants’ minds and understand what was their angle: ‘How emotional are you, how bad do you want this?’ It helped me become more honest [and] stepped my game up to 1,000 percent.
We won’t be hearing of any romantic liaisons?
No, this is professional, man. I plan on doing this for however long the ride goes. You know the saying ‘I don’t [bleep] where I eat?’ It could get messy. That’s from experience. But all of the girls are hot. I’m not going to even front. They’re beautiful.
Who is the ultimate Bad Girl?
I got to give it to Rihanna. I don’t think [the term] is a bad thing. She’s sassy, independent. She doesn’t take no lip from the next person. Never gives up, no matter what obstacles.
What makes a reality show work?
I love Best Ink. It showcases different tattoo artists and their challenges. Some shows I’ve done, like Family Business, [cover] real emotions. I can sniff out when it’s produced or when it’s quality.
Why do you think you and ex Kim Kardashian have been so successful in this genre?
When reality first started, people were a little bit afraid of it, but now it’s the new wave, it’s the new TV, it’s pop culture. It’s everything in one as far as entertainment. I think we saw it from the beginning, and it’s just evolved. Everybody wants to do reality, everybody wants to have a show about their life or their family, and a lot of people think it’s easy, but it’s not.
How would Kim do if she were thrown into ‘Battle?’
[She’s] a true survivor. That’s all I can say.
So, really: Was she the inspiration for the first single off your new album, ‘I Hit it First?’
At first we was playing around, and then it turned into something. For me, I do music that’s true, that’s straight from the heart, and that’s where it came from. It just came from a concept that was a real life story. Hello!
The video for it caused controversy, as the star looked like Kim. Any backlash from her camp?
Only a few people have my number, so I couldn’t even answer that. My intention was never to make people feel bad or do anything in a negative manner. We do songs. You love it. You hate it. That’s the special thing about music.
What else are you up to?
I’m shooting a sitcom in Atlanta, The Rickey Smiley Show, on TV One. We’re in our second season.
What helps keep you grounded?
My family has my back no matter what, good or bad. I still respect my mom, my sister [ Brandy], and everybody around me. I try to stay loyal to the team and help build the empire. There’s always growth in everything I do, and I do have a plan and another play for the next step. So for people focusing on now, just hang in there with me.
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