Rental prices range from $249 a day for a BMW 3-series or a Corvette convertible, to $2,500 a day for a Rolls-Royce or Ferrari.
The most popular are Ferraris and Lamborghinis. It grabs the eye, he said.
The majority of Carefree Lifestyles car rental clients are vacationers, and during the last couple of years, Marotta said he has seen an influx of foreign tourists, particularly Russians and Brazilians.
Theres almost no low season anymore, he said. Theres so much money coming in and out.
That cash has led to a shadier side of the business: brokers who rent out cars that dont belong to them.
One such exotic car rental broker, Raimundo Modia, who owned Lifestyle Luxury Rentals, was found shot to death in a Broward warehouse in December 2011. The killing came after he reported that customers had run off with a 2007 Lamborghini Murciélago, a new Audi R8 and a 2011 Porsche Panamera.
Marotta, himself, has had crooked customers.
Weve had every type of problem stolen cars, stolen credit cards, he said.
To take precautions lending out a car worth as much as $400,000, Marotta said his company checks credit, asks for two forms of identification, car insurance and a security deposit.
Once in the drivers seat, luxury car renters in Miami have run into trouble with the law, too.
Collado, of Prestige Luxury Rentals, has had to bail out foreign customers, often Russians, who were unfamiliar with the laws of the road.
They dont know the speed limits and they get arrested for reckless driving on the Beach, and they dont have anyone else to call so they call us, Collado said. Ive spent many hours waiting for customers and bailing them out. They get one call and who do they call? Their car rental place.
Collado said he helps them retrieve the impounded vehicle, and they get back in the car, and they are ready to go. The company also refers them to a lawyer who will deal with the ticket after the client returns to his native country.
Prestige started in Miami eight years ago with nine cars, mostly Escalades and Porsches, which were easier to insure. The company has grown steadily over the years to its current size: 50 luxury and exotic cars at its headquarters in Miami at 4019 NW 25th St., near the airport, as well as 10 cars in Orlando and 50 in Atlanta. All the vehicles are owned by the company, Collado said.
Weve been doing everything by the book from the start, he said. Some [companies] dont have insurance; some borrow cars. With us, weve been doing things the way they should be done.
In Miami, Prestige Luxury Rentals cars include Lamborghinis Aventador, Murciélago and Gallardo; Ferraris 458 Italia, F430, and California; as well as Aston Martins, Bentleys, Rolls- Royces, Porsches, Mercedes Benzes, BMWs, Maseratis, Jaguars, Audis, Cadillacs, Mini Coopers, Corvettes and Camaros.
Europeans love the Camaro convertible, Collado said. They love all American muscle cars.
Daily rates range from about $200 a day for a fully loaded Mini Cooper convertible; $300 for a Corvette or Camaro; about $500 for a Mercedes, BMW or Porsche; $1,000 for a Maserati or Aston Martin; to $2,500 for a Lamborghini or Ferrari up to $5,000 for a Lamborghini Aventador, worth about $487,000.
Collado estimates that 70 percent of his business is from tourists, and while he declined to provide figures, he said business is up about 33 percent year-over-year.
When you show up to a meeting in a Ferrari, everyone pays attention, he said. If you have one back home you dont want to rent a four-door sedan. You want to show up in style.
Prestige often picks up customers at the airport, or delivers cars to hotels. And like Carefree Lifestyle, Prestige offers a variety of services that go along with driving a fancy car.
When you are renting out luxury cars and for the price that people are paying its not just renting a car, its full service, Collado said. Someone needs a yacht, or a villa; and we have an in-house concierge if they need a table at a nightclub.