There are a massive amount of companies that dont own their vehicles and dont have insurance, Temerian said.
Other models in Lou La Vies fleet include a Nissan GTR which he said can go from zero to 60 in 2.9 seconds; a Lamborghini LP560; a Porsche Panamera GTS and a Range Rover Supercharged.
Daily rates range from $299 a day to $2,850 a day; from $2,093 to $18,500 weekly; and $6,279 to $50,000 monthly.
Many of the companys clients are foreign nationals, as well as athletes, celebrities, and music industry people, who are here for business or pleasure.
Its not just renting a car, its tailoring it to peoples lifestyles, Temerian said.
Once, a client with a second home on one of the Sunset Islands in Miami Beach rented a blue Lamborghini for three days and only drove it five miles.
He just wanted the car to sit in the driveway while he was here, Temerian said.
The cars have been used in music videos, as well.
I dont think theres a place in the world like Miami, and what better place to have a beautiful convertible? Temerian said. It goes back to the days of Miami Vice. It has a very long history.
Dennis Cunningham, chief executive of Juno Beach-based BidABuilder.com, rents luxury cars from Lou La Vie when his private equity investors come to town from California or Brazil.
Once it was a Ferrari 430 Spider convertible, another time it was a Rolls-Royce.
A happy investor is a liberal investor, said Cunningham, who lives in Jupiter.
Lou La Vie also continues to operate a satellite office at Warren Henry on the third floor of the Bal Harbour Shops.
Its an opportunity for clients that may not be in the marketplace today to buy a vehicle, said Erik Day, vice president and chief financial officer of Warren Henry Auto Group. I can refer them to Lou La Vie for an opportunity to get behind the wheel of a vehicle which may lead to a future sale for us.
In South Florida, some car rental companies have been operating for nearly a decade or longer.
Walk by Carefree Lifestyles South Beach offices at 1031 Fifth St., where Rolls-Royces, Bentleys, Ferraris, Lamborghinis and Maseratis are parked side-by-side, and youll likely see tourists standing next to the cars, using them as the backdrops for photos.
Weve become a tourist attraction, said Marotta, 40, who moved here from New York in 2000 and started the business the following year with his brother Gary, 48, with one car and one limousine.
In a matter of months after opening, they realized there was demand for other services to complete the Miami lifestyle experience, and began providing waterfront mansions, yachts, bodyguards and chefs, along with exotic cars.
Today, the company generates $5 million a year in revenue from car rentals alone, and has offices in Beverly Hills and New York, in addition to Miami Beach, which remains its headquarters and largest operation, generating more than half the companys revenue. Marotta expects to open offices in more cities within the next 18 months, including Las Vegas.
The luxury market is booming in every aspect, he said.
Carefree Lifestyle has a fleet of 40 luxury and exotic cars it owns, worth more than $5 million, including Range Rovers, BMWs, Mercedes Benzes, Porsches, Corvettes and Escalades at the low end, and Maseratis, Bentleys, Rolls-Royces, Ferarris, Lamborghinis, and an Audi R8 at the high end, Marotta said.