James Boehmer loves getting women gorgeous. The New York-based Director of Artistry at NARS Cosmetics dropped into town to share his wealth of knowledge. The St. Louis native — who has worked with industry heavy hitters Karen Elson, Naomi Campbell and Shalom Harlow — gave us the scoop on what’s in this season. And phew, we don’t necessarily have to rock pencil-thin eyebrows or a bold, red pout a la Daisy in The Great Gatbsy. Think more along Mod lines.
What is the hot look right now?
Make sure the skin looks great, define the brows a bit, and wear a vibrant lip. Don’t worry about finding the so-called right color. Go with what you’re attracted to, in the same manner you would choose any other accessory. Try lots of lashes, and a bare lip. It’s such a great look to play around with. Francois Nars is always an innovator; the look he created for the Marc Jacobs SS 13 show at New York’s Fashion Week was a modern day Edie Sedgwick.
Do Miami women need to wear different makeup due to the weather?
You should pay close attention to foundation. Because of the humidity and warmth, makeup tends to move around or oxidize — darkening through out the day. To ensure this doesn’t happen, it’s use a primer under makeup and a powder on top to set it.
What is influencing today’s beauty scene? Movies? Songs? Politics? Life in general?
We are so connected by technology today, so I feel like inspiration and influence is literally in the palm of our hands. When I work with a designer backstage, my job is to bring to life their references and inspiration behind the collection. There is a collaborative energy.
What are the rules, if any?
Francois Nars always maintains that there are no rules when it comes to makeup. I couldn’t agree with him more. Wear what feels right, and have fun. If you do that, you will never make a mistake.
What should women be looking out for at the counters this spring/summer?
It’s important to find not only the right color but the right texture for your skin. Our skin behaves differently from day to day and from season to season, so that means makeup formulas should change as well. Tinted moisturizers, sheer liquid foundations, concealers, and powder foundations will create different textures so that your complexion looks radiant and natural.
You’ve jazzed up your share of celebrities. Any standouts?
I’ve been working with Isabella Rossellini for a good amount of time. I’m a huge fan of her work as an actress, and it’s such a privilege. She is an amazing beauty that I think gets better and better with age.