The judges overall thought the women’s plan was well-timed with the increase in self-employment. They also recognized that the Make Them BEG workshops are more affordable for a small-business owner than personal coaching.
Lourdes Balepogi, who attended a Make Them BEG program, said the workshops helped her contemplate and enhance her personal brand (Luly B): “What ended up happening after Make Them BEG is I used my personal brand to develop a new company.” Balepogi said uncovering how to get clients to beg her to work with them is a critical skill she now uses regularly. “It was a great workshop when I attended and now they have refined it even more.”
The business’ revenue stream includes fees from various products and services. Thus far, Make Them BEG has 55 monthly members (who pay $47 a month for a group call, monthly materials and other benefits). The company has sold 50 copies of the Make Them BEG DVD Training Program (which sells for $497 and now is delivered digitally) and 12 of the Make Them BEG Master Plan Blueprints (an all inclusive package of materials and live coaching for $1,997). Villalobos said the offerings and price points are regularly being tested, measured, and tweaked to optimize profits.
Kizorek is founder of BadassBusinessWomen.org, an organization that inspires female entrepreneurs, a public speaker, an author and a documentary filmmaker who specializes in capturing and telling the stories of non-profits around the world.
Villalobos founded the Women’s Success Summit, a business conference that draws more than 600 women twice a year in Miami (The next one is May 21-22). She’s also a consultant and professional speaker on personal branding.
The two met three years ago at an event where Villalobos was speaking. Shortly after, they saw opportunities to collaborate and to create this business together.
“The beauty is now we have a brand, Make Them BEG, and we can continue coming out with new courses and webinar series,” Kizorek says.
Until now, new customers have come from word of mouth and marketing at the Women’s Success Summit. Going forward, Make Them BEG hopes to improve its automated method to convert online traffic into sales. The business plan states their goal is to hit 150 monthly members by the end of 2013, and 500 members by the end of 2014.
“The scalability of this and where it has the ability to grow is in monthly membership. We see an opportunity to make money on volume and grow our audience,” Villalobos said.