“Think about the opportunities for a creative agency with AdMobilize: You could have BMW advertise on Toyotas that say my next car will be a BMW. You could have AdMobilizers around Manhattan pushing one particular store or being part of a scavenger hunt,” Saccoman said.
Saccoman, who is half Brazilian, half Argentinian, lived in Chile and Ecuador before heading to Cornell University for his undergraduate degree in hotel management. He worked at the Breakers in Palm Beach as online marketing director for 10 years and also launched My Therapy Journal, a site for keeping personal journals and charting progress that is still operating today. After that he went to the University of Miami for his MBA and worked at Morgan Stanley Smith Barney as an investment advisor for a year and a half.
That’s about the time the idea for AdMobilize was crystallizing: “I couldn’t stop thinking about it. And then I said enough corporate.”
So far Saccoman has raised about $500,000 in seed capital. He said he needs to raise at least $1 million in funding to hit the market hard, fund business development and hire more people. But Saccoman is not a stranger to asking for money: He and his brother successfully pitched My Therapy Journal on the first season of TV’s Shark Tank.
AdMobilize has also been looking globally, and Saccoman said he has had interest from Mexico and Colombia for his car advertising model. He’s also planning to launch in London, and AdMobilize was selected as one of 25 companies to present at UKTI Future of Wireless International Conference there in July.
“Rodolfo is one of those guys who is 200 percent in. He is eating, breathing and sleeping this idea,” said Mok Oh. “It’s all about execution and I believe he can do it.”