The bid package also puts both team at hotels in Miami-Dade, a departure from past practices that placed one in Broward and one in Miami-Dade to emphasize the regional nature of the event. Part of the county agreement with the Dolphins would require that all official NFL hotels be located inside Miami-Dade, too.
Bertha Henry, Broward’s top administrator, said she understands the requirement and that it would still leave Broward’s economy to gain from hotel bookings from Super Bowl visitors.
“I get that it would be a sizable amount of money the citizens of Miami-Dade would be putting up to support the stadium, so they would want to get some quid pro quos,’’ Henry said. “I do think that irrespective of where the various [Super Bowl] activities are held, Broward County would have some benefit.”
Broward’s tourism director, Nicki Grossman, was at the NFL’s Park Avenue headquarters for Tuesday’s presentation, as was William Talbert, her Miami-Dade counterpart.
Organizers have yet to release any details about the bid, though an internal estimate of the money needed to be raised from private and public sources is $21 million. A photo of Barreto’s presentation Tuesday showed some of the reasons why the new Super Bowl price tag is more than double the roughly $10 million raised for South Florida’s last Super Bowl in 2010. The bulk of the money raised came from private sponsors.
Posted on Dee’s Twitter account (@mikedeefins), the photo shows Barreto before an artists’ rendering of the Miami waterfront bathed in fireworks. The title of the slide: “Hail Mary Zip Line,’’ an apparent effort to reproduce a popular feature in Indianapolis’ downtown Super Bowl festivities in 2012.
The photo wasn’t detailed enough to spot a zip line in the image.
At the press conference, Barreto declined to lay out details about the secret plan out of concern disclosure might hand an advantage to South Florida’s rivals for the game.
“We’re still in a highly competitive mode,’’ he said.