Navarro’s growth over the years is due to its loyal customers, valued vendor partners and dedicated workforce, who faithfully support the business. Navarro continues to offer a welcoming environment for customers, patients and employees, offering personalized attention in addition to nurturing the roots and traditions it was founded upon. I like to say that we give those who walk through our doors a taste of home. Focused on our customers’ and patients’ needs, Navarro Discount Pharmacy is constantly improving and enhancing the overall shopping experience.
Over the years, Navarro has established numerous convenient time-saving functions and created unique opportunities to improve the health and wellness of customers and their families. Navarro’s unique pharmacy services for patients include a pediatric window for busy parents, compounding pharmacy services, a free Diabetes Club for adults and children with diabetes, a “Mommy and Me” Club and free prescription delivery for all patients. As a community pharmacy, our stores have a large assortment of OTC and vitamins/supplements and frequent in-store health screenings as part their Wellness Wednesday program.
Q. How many stores do you have today and how has Navarro expanded its stores in recent years?
Celebrating over 50 years in business, Navarro now has 33 stores in south Florida and is a major employer with more than 1,500 local employees. We opened two new stores in 2012, one in Pembroke Pines, and the other in Kendall Lakes. We just opened one located at 3105 NW Seventh Street in Miami on April 12, where we invested over $1 million and created 30 new jobs in the community.
Q. How do you choose the areas to place your stores? Are there certain demographics you target in those areas?
We are a community pharmacy and, as such, we cater to the neighborhoods and businesses around our stores. Although the majority of our stores are located in densely populated Hispanic areas, we have learned over the years how to adapt outside that demographic. For example, the NW Seventh Street store, which opened last week in Miami, targets Hispanics from the Dominican Republic, Puerto Rico and Cuba while our North Miami store aims to meet the needs of the Haitian community, and the Homestead store has many Mexican products. Each of these stores are stocked with hard-to-find ethnic products from the countries of origin, i.e. food, beauty products, citrus drinks, wine, etc.
We also further differentiate ourselves by being a value destination and by offering many products and services that are not found in traditional drugstores. We have also started introducing new departments such as self-service copy centers, green centers and a cafeteria.
Q. What are your plans for new stores this year and in the upcoming years? Do you want to enter markets beyond Miami-Dade and Broward, and if so, where?
Our target is to open two to three new stores a year. We analyze market, economic and demographic data very closely and adjust our strategies accordingly. Potential new store sites are being identified in underserved areas in Miami and outside south Florida in Tampa and Orlando.
Q. In 2011 you launched a bilingual private label brand of products, Vida Mia (My Life). What are the results of that launch? Where are the products sold?
Vida Mia is the first private label bilingual brand in English and Spanish for the Hispanic marketing. Now with more than 1,000 SKUs available, the product categories are: Mi Casa (Home);