The Fandango Revolution has exploded in the last 72 hours like wildfire, ignited by the Raw crowd at the Izod Center in New Jersey humming his catchy theme.
As a result Fandango’s entrance music “ChaChaLaLa,” produced by WWE’s longtime composer Jim Johnston, has found itself ascending the iTunes charts in the United States and rising over hit-makers Bruno Mars, Coldplay and Rihanna in the United Kingdom.
Fandango Fever is running wild and has quickly become what Daniel Bryan’s “Yes” chant was last year, following WrestleMania.
Many skeptics in the WWE Universe (you know who you are) have changed their tune (pun intended) in record time on the artist formerly known as Johnny Curtis and his flamboyant persona. Fans didn’t know what to make of the superstar with the Rico-esq wardrobe, Disco Inferno moves and Val Venis-like voice. Now the Fandango dance-wagon is starting to get a little crowded.
The over-the-top entertainer recently debuted at WrestleMania 29 and defeated Dancing with the Stars alum Chris Jericho. From Fandango’s elaborate entrance to working with one of the best in Y2J, it’s easy to see the company is fully behind an idea that is paying off. It will be interesting to watch this unique character evolve.
Credit for the early success must also go to Curtis, who has fully immersed himself into the persona, bringing Fandango to life. It takes the right superstar to take something outside-the-box and make it more than work...make it special. It doesn’t hurt Curtis is also solid in the ring, evident if you watched WWE’s reality show competition and developmental program NXT.
In the world of sports entertainment, it’s about making the most of an opportunity, and Fandango is doing that.
Now I don’t think he will have a problem with anyone saying his name or playing his music.
I’m sure Fandango, a company movie goers use to purchase tickets and see show times, is enjoying the free advertising. At the rate of WWE’s newest breakout superstar’s growing popularity, I wouldn’t be surprised to see Fandango, the business, replacing those paper bag puppets with Fandango, the WWE superstar.
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