Small business spotlight: Interior design firm sees robust growth entering 30th year

 

icordle@MiamiHerald.com

Interiors by Steven G.

Location: 2818 Center Port Circle, Pompano Beach.

Service: Full-service interior design firm. While its business is worldwide, the firm’s concentration is in South Florida. Overall, 70 percent of its business is designing for luxury homes and condominiums, and 30 percent is for hotels and corporations.

Years in business: About to celebrate 30 years.

Management team: Steven Gurowitz, president and chief executive; Linda Reilly, vice president of operations; Lindsey Gurowitz, chief financial officer; Lisa Ricci, vice president of marketing; Michael Eisman, operations director.

Revenues: 2008: $55 million; 2009: $60 million; 2010: $68 million; 2011: $74 million; 2012: $96 million. The company is debt free, Gurowitz said.

Employees: 70, including 18 licensed design professionals, technical and rendering staff, warehouse, delivery and other back-office staff.

Milestone: The company has expanded its showroom to 100,000 square feet, with 1,800 lines of international products. It has also begun importing marble and stone from all over the world, and now has a $12 million inventory in its warehouse.

Impact: Gurowitz said the firm has continued to gain a larger market share. The fact that its staff speaks and writes seven languages has helped increase its exposure and propel its growth, he said.

Key to success: “Incredible hard work and dedication,” Gurowitz said. “We continue to drive the market with new and fresh design. Our furnished units continue to sell at a record pace in all price ranges, from models at the St. Regis in Bal Harbour to Canyon Ranch Miami Beach to Marina Palms Yacht Club and Residences, where we designed a freestanding $3 million sales center.”

Strategy for next step: To cater to vacation home buyers and investors, Gurowitz said, the firm is building a new gallery at its showroom. It will offer design packages, with 16 one-bedroom apartment settings, each complete with furniture, wall coverings, draperies, area rugs, etc. The concept, deemed “affordable luxury,” will be on display by July, and clients will be able to outfit an entire apartment for $50,000 to $100,000. The items can be delivered within the same week, he said.

Small Business Spotlight highlights recent business milestones such as major contracts, mergers or acquisitions by established South Florida companies with 300 employees or fewer. To be considered, companies must be willing to discuss revenues over the past five years. Email ideas to businessmonday@MiamiHerald.com.

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