Business

TOURISM

Legoland Florida announces expansion

 

. (AP) The world’s largest Legoland theme park will expand this summer to include a new ride and interactive play area based on the company’s popular Legends of Chima product line.

During a news conference Tuesday, Legoland Florida officials announced that the new section will include an interactive water ride called The Quest for Chi, a Lego-building challenge, a 4-D movie and a meet-and-greet with costumed characters.

“This is the first time a theme park has invested in a major expansion concurrently with the rollout of a new brand and product line, and it was an easy decision based on how well LEGO Legends of Chima has been received by children and those who are young at heart around the world,” said Legoland Florida General Manager Adrian Jones in a news release.

According to Lego’s website, the Chima storyline is about a pristine, natural paradise that has become a battle ground for eight animal tribes.

“Best friends are now enemies. The animals fight for control of a natural resource called CHI, a powerful element that is both a source of life and potential destruction,” the website reads.

The Lego-building challenge will revolve around “Speedorz” chariots, which are the vehicles used by the animal tribes.

The park will also offer a full “Legends of Chima” product line at its stores.

Since opening in October 2011, the location has added hotels, a Star Wars-themed area and a water park.

Legoland Florida is based on the building-block toys and has rides and attractions geared toward ages 2 to 12. The Winter Haven location is one of five Lego-based theme parks in the world, and the company’s largest.

Read more Business stories from the Miami Herald

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Videos

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category