82°
Avoiding the 100 and 300 sections of the 13,800-seat main stadium reduces tickets to the $9 to $82 range. The closer it gets to the finals of the single-elimination tournament, the more expensive the tickets are.
Also, not all the action at the Sony Open takes place in the stadium. The tennis center also has nine cushion-surface courts and a large Grandstand Court. Once the stadium tickets are sold out, the “ground tickets” go on sale, which allow patrons to watch matches on these courts.
“There are more matches in the morning sessions when the nine courts and the Grandstand Court are open,” Bustamante said. “There are only four courts open for the evening session. As the process of elimination progresses, there are less matches.”
Sony Open Manager Adam Barrett said he keeps in mind that the sport has gotten more inclusive and popular over the years.
“Years ago it used to be an elitist sport because it was a country-club sport,” Barrett said. “Over the last so many years public parks systems have increasingly offered more courts and so the diversity of the crowd has increased.”
Barrett suggests that those who want to save the $12 parking fee in Virginia Key use public transportation. Miami-Dade Transit Route B will serve the tennis center. The bus goes from the Brickell Metrorail station to Key Biscayne.
“We have things that appeal to different demographics,” Barrett said. “While we serve pizza and hot dogs, we also have a middle range restaurant and à la carte dining. There is something for everybody. We have some very high-end merchandise from Nike and Adidas and other top apparel and we also have inexpensive T-shirts.”
Barrett said the tournament offers a lot of tennis matches for your buck and plenty of affordable options.
“You have multiple courts of tennis, you have interactive displays, you have a lot to do over a long period of time,” Barrett said. “There are plenty of ways for fans to enjoy some tennis, while staying on budget.”
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