The roster of luxury retailers in the Miami Design District continues to grow with the opening of Hermès.
This is only a temporary location for Hermès of Paris, which will then build a three-story flagship scheduled to open in late 2014.
Even the current 5,000 square foot boutique at 175 N.E. 40th St. is larger than the one the company closed last month at the Bal Harbour Shops. The new Design District store features a collection of women’s and men’s ready to wear, fine jewelry, handbags, shoes, leather goods, home furnishings, silver, crystal and more.
Robert Chavez, president and chief exeuctive officer for Hermès of Paris, said the company decided to relocate operations to the Design District because it believes in developer Craig Robins’ vision to turn the area into a luxury retail destination.
“As a luxury brand you have an opportunity to present your brand here in a very significant way,” Chavez said. “Miami is one of the best markets in the country and we had outgrown our space at Bal Harbour. Hermès needed a larger footprint to showcase its full range of products and cater to Miami’s growing luxury market.”
When the Hermès flagship store opens in the Design District it will have over 11,000 square feet and be comparable with locations in New York and Beverly Hills.
“When you build something like the Design District it really becomes a draw,” Chavez said. “People in Miami are going to wake up one day and see Miami has its own version of Rodeo Drive.”