College football was good to South Florida hotels last month.
Boosted by the Jan. 7 BCS National Championship Game, the Miami-Dade hospitality industry reported strong year-over-year improvement.
Hotels countywide were 82.5 percent full, an increase of 4.7 percentage points compared to the previous year, according to data from Smith Travel Research. Rates leapt more than 12 percent to top an average of $211 a night, and revenue per available room soared 17.5 percent to $174.26.
Broward too posted gains, though not as large. Hotel occupancy increased one percentage point to 80.1 percent at average rates of almost $141, nearly 6 percent higher than January of 2012. Per-room revenue increased 7 percent to nearly $113.
In the Florida Keys, hotels were 79.2 percent full, a jump of nearly 5 percentage points. Rates were up more than 7 percent to $225.42 a night, with revenue increasing 12.6 percent to $178.53.