Mama Sass

Victoria’s not-so-secret marketing to girls

Victoria’s Secret is targeting my young daughters, and I don’t like it.

I guess I should be impressed with this store’s marketing savvy. Founded by a man to make lingerie shopping fun for men in the 1970s, VS has single-handedly created the sexy underwear shopping culture that dominates our malls. We think nothing now of walking by store windows with photos of billboard-sized boobs bursting out of bras.

I think it’s great that men and women feel comfortable with their sexuality. Adults should be free to purchase all the lacy, push-up, leopard-patterned undergarments their kinky consumer hearts desire.

What I don’t like is that those greedy PINK paws are now reaching for my middle school-age girls.

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