Sarner also posts flash sales that offer deep discounts for a specific time period. “One day, we offered a flash sale for $15 haircuts for a few hours on a particular day to our Facebook followers,” said Sarner. “It worked great and we got a lot of business in the door that day.”

What you can learn from Cool Cuts 4 Kids: Be creative in what you post on your social media pages. Remember that consumers are bombarded with sales pitches every day. Differentiate your pitch from the pack by doing it in a way that’s unique and eye-catching. Flash sales and photos of customers interacting with your brand are two great ways to do that. Check out Cool Cuts 4 Kids here: http://on.fb.me/12Ho8ue

Tate’s Comics

What it’s doing right: Founded in 1993, this comic book store in Lauderhill uses its Twitter feed to not just tell customers about its products, but to entertain them as well. Each Twitter post features an interesting picture, a bit of comic book trivia or a link to something cool and engaging.

What you can learn from Tate’s Comics: Tweets don’t have to be boring. You should spend the time to make them fun and educate your customers at the same time. Throw in a bit of history about your company, an eye-opening trend you’ve discovered in your industry or a fun fact that your customers may not know. You can even turn the fun fact into a contest. Ask your Twitter followers a question and offer a prize to those that get it right. Check out Tate’s Comics on Twitter @TatesComics or https://twitter.com/tatescomics

Miami Culinary Tours

What it’s doing right: Many small businesses have been slow to adopt Pinterest, the relatively new kid on the social media block. But there are those that have embraced it like Miami Culinary Tours. This company offers tours of restaurants in South Beach and in Little Havana. To promote the company, it created 28 Pinterest boards featuring photos of the tours, the food and the happy customers enjoying it all. It also creates interest in their Pinterest by repinning and engaging with other companies in the culinary industry.

What you can learn from Miami Culinary Tours: Pinterest is an inexpensive way to showcase your product or service to the masses. Create boards and include at least three pictures in each. Use popular keywords to tag each board. Pinterest has a search tool that can show you the boards related to your industry. Be sure to repin photos from others and leave comments on other boards. Check out Miami Culinary Tours on Pinterest: http://pinterest.com/foodtours/

For more great examples of South Florida small businesses doing social media right, check out the Herald’s Starting Gate blog!