David Beckham has a knack for getting attention. No big mystery why. The newest ad campaign for his bodywear collection for global retailer H&M is being released on the heels of the announcement that he’s joining the French Paris-Saint Germain soccer club. In the spot, directed by Guy Ritchie, Beckham stars as an action hero, saving the day in his boxer briefs and bedroom slippers. The 37-year-old Brit responded to questions via email to the AP:

Working with Ritchie seems like a leap into acting. Is that where you are heading?

It’s been great working with Guy. He’s one of my favorite directors, and also a friend. It was good fun playing an action hero for the day, getting to do all the stunts and ending up in unexpected situations, but acting full-time is not something I see myself doing in the near future.

Have a favorite movie?

I love Guy’s Lock, Stock and Two Smoking Barrels. It came out in 1998, which was such an exciting time to be British. I remember the attitude and energy of the film as if it were yesterday, and it went on to define so much about how British men saw themselves for years to come.

With one son modeling for Burberry [Romeo, 10] and one seemingly interested in soccer [Brooklyn, 13, reportedly tried out with London club Chelsea], would you encourage them to follow your career?

Like any parent, I just want the best for my kids, whatever they decide to do. They will choose what path they want to follow, and we will always be there to encourage them.

What’s the biggest challenge to staying fit?

Keeping fit is really important as playing football is all I’ve ever wanted to do. I’m training a lot at the moment so fitness is an integral part of my day. I think I’d find it more of a challenge if I wasn’t able to keep in shape!

New York Fashion Week starts Thursday, and you are often at your wife Victoria’s shows. What’s it like in the front row?

Victoria works so hard on her collections, it’s just nice to be able to go and see all that hard work come to life. She gets nervous but it’s always a great success. I’m very proud of her.