In My Opinion | Carl Hiaasen

Carl Hiaasen: Call this a sign of our sleazy times

 

chiaasen@MiamiHerald.com

Even in a state of perpetual sleaze, some dirty deals stink more than others.

The most recent is a weird little law approved last spring that allows the South Florida Water Management District to enter the commercial billboard business.

The water agency usually sticks to flood control and Everglades restoration, touting itself as a defender of imperiled wetlands. Yet in coming months, 10 large electronic billboards are due to be installed on district holdings, which are public lands, with another 20 signs to follow in 2014.

And dig this: The water agency’s staff, parroting the coy language in the law, refers to these digital monstrosities as “public information systems.” The term billboard is being avoided like an embarrassing disease.

How did this latest travesty occur? Palm Beach Post reporter Christine Stapleton broke the story and did a fine job connecting the dots.

The billboard provision was quietly shoehorned into a crucial bill for the water district. Oddly, the amendment had no named sponsor in the Legislature, no footprints anywhere.

Even stranger: The billboard industry’s main lobby group apparently knew nothing about the proposal, including where it came from.

In time, though, the muddy waters would clear.

After the law took effect in July, the district’s staff informed its governing board that the agency could now erect these “public information systems” to display important service announcements such as flood warnings, drought advisories and Amber alerts. And oh, by the way, they could sell some advertising on them, too.

Board members, who are political appointees, voted 5-3 to move ahead with contract talks. Barely a month later, a company called Florida Communication Advisors was formed by a man named Harkley Thornton.

You might not be shocked to learn that Thornton was once on the board of the water management district, or that he’s a friend and former business partner of its current executive director, Melissa Meeker.

Likewise, you might not be flabbergasted to know that Thornton was also a Republican fundraiser and very tight with former House Speaker Dean Cannon, under whose reign the billboard giveaway was sneaked into law.

And finally, your jaws probably won’t drop when you hear that Thornton’s brand-new company, FCA, was picked over several other billboard firms to get the lucrative 10-year contract with the South Florida water district.

When one of the other companies complained, the agency backed down and gave it half the job. The digital signs will be owned by the water district, which hopes to someday make $3 million annually from its puny share of the profits.

As the final deal was put before the board, no mention was made of Thornton’s past tenure with the agency nor of his connection to Meeker.

And of course that vile word “billboard” was never uttered.

However, Meeker’s staff did finally admit that the gargantuan flashing devices mounted on conservation lands would carry public-service announcements only about 5 percent of the time, max.

The other 95 percent would be commercial advertisements, digitally rotating every six seconds. Not too distracting for motorists, right?

Once the Post got the story, all that remained was to gather the indignant denials.

Thornton, who has billboards in Louisiana and Ohio, declared he did nothing wrong — there were no secret deals, and he didn’t speak to a soul at the water district before his company got the contract.

His buddy Meeker at the water agency said the same thing. Favoritism? Naw, it’s just a big happy coincidence.

Former House Speaker Cannon, who now has his own “consulting” firm, says that while he’s good friends with Thornton, he had nothing to do with slipping the unusual billboard provision into the funding bill.

Cannon’s account is disputed by a fellow Republican, Sen. Paula Dockery, who says the then-speaker himself was behind the billboard amendment.

Still, knowing how a fix was arranged doesn’t make it any less outrageous.

Unless the water district’s governing board reverses itself, electrical billboards (and their power lines) will soon sprout on state environmental lands in Broward, Palm Beach, Lee, Martin, St. Lucie, Collier, Orange and other counties.

The signs are exempt from other billboard regulations, so they can be as obtrusive as the contractors want. (The city of Boca Raton has already threatened legal action).

For their part, state water managers say they’ll place the ever-strobing structures along busy roadways where other billboards already exist, not in areas with sensitive ecosystems.

No matter where the signs end up, none of those flashing highway messages will say, “SCREWED AGAIN, SUCKERS!”

Not even for six honest seconds.

Read more Carl Hiaasen stories from the Miami Herald

  • In My Opinion

    First, do no harm — to your bank account

    After being sued by the Wall Street Journal, the government finally released its Medicare reimbursement data last week. It included the less-than-stunning revelation that 28 of the 100 doctors who received the largest payments in 2012 were from Florida.

  • In My Opinion

    Carl Hiaasen: The profound urgency of DCF reform

    With much chest-thumping, Gov. Rick Scott last week signed a law clipping auto-tag fees by about $25 per vehicle in Florida. He used the opportunity to blast former Gov. Charlie Crist for raising those fees five years ago.

  • In My Opinion

    How many babies must be buried?

    Most of the dead are babies and toddlers, and they perish in horrible ways — starved, punched, shaken, burned, thrown from cars or simply forgotten. There’s nothing left to protect them except the state of Florida, which fails over and over.

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Marketplace

Today's Circulars

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category