Rapper-turned-renovator Vanilla Ice has launched a new lighting line.
Rob Van Winkle aka Vanilla Ice partnered with Capitol Lighting to create an elegant six-piece collection of transitional chandeliers and sconces.
Van Winkle, who became a superstar with the 1990 smash single, Ice Ice Baby, has built a successful after-life as a real estate investor, home remodeler and designer of homes. He is also a popular television personality on the DIY Network.
The lighting line is a natural extension of his growing design empire.
The inaugural line includes a 24-inch chandelier, a 28-wide fixture and two sconces in “iced” nickel or “iced” bronze finishes. Assembled in the United States under the company Batalion Imports, the collection is available at all eight Capitol Lighting showroom locations in South Florida and New Jersey, as well as online at VanillaIceLighting.com or www.1800lighting.com. Price tag: $495 to $1,870.00.
“I have always had a passion for home design, renovations and real estate,” said Van Winkle, 45, who was personally involved in the design process of the collection. “I’ve always envisioned creating my own line of home décor products, and after working with the Capitol Lighting team for several years it was a perfect fit to begin with lighting fixtures.”
Eric Lebersfeld, president of Capitol Lighting, said Van Winkle “brings a special eye for home design.”
Vanilla Ice and Capitol Lighting have worked together on partnerships including the Making Lives Brighter campaign where the rapper/designer was the spokesman and filmed a public service announcement to bring awareness to Habitat for Humanity.
Van Winkle is also the host of DIY Network’s Vanilla Ice Project, in which he purchases and flips luxury properties in South Florida. The third season debut, which aired Jan. 27, chronicles Van Winkle as he guts a 6,000 square-foot Lake Worth home and remakes it with state-of-the-art technology.
“The show really shows who I am, what I do day to day,” he said. “This is my life.”