It’s certainly to increase the awareness of the product amongst people, to increase the profile so that people know that it’s a fantastic vacation alternative. Q. Where are the biggest growth opportunities for SeaDream?
I think there are huge growth opportunities just because we are so small. And I think that it is such a fantastic experience and if you look at the demographics and the psychographics, people are more active today and we’re quite an active product. We appeal to a profile of people who want to go on a smaller ship but want to have the ability to do water sports. Nobody else has ships like ours. They’re 112 passengers per vessel, so you can really deliver a unique experience onboard. You can personalize the experience so that everybody has the holiday that they want...and that, I think, is the true definition of luxury, is to really be able to customize it to the need of the consumer or the guest. So our size allows us to do that and it allows our staff to very quickly get to know what each guest wants and how they want it. Q. It seems like the growth opportunity is the market you already have, but raising awareness within that market.
Yes, it’s ensuring that people who don’t know about this option of SeaDream become aware of it. Because there are a lot of people who don’t want to go on a ship that’s 3,000 passengers but aren’t aware that there’s this size of all-inclusive, casual yet elegant option out there. We’re not for people who are looking to put on a tuxedo and dress up every night, but if you want to have really high quality food in an environment where you don’t have to take a tie with you, then we’re the people for you.Q. You’ve had lots of experience bringing in new ships in your previous roles. With two small ships for SeaDream, is there new capacity on the horizon?
Like all ship owners, everybody’s always looking at possible new ships and what’s the next step for the brand. So just like everybody else, we’re always talking about new ships and shipyards are always anxious to try and show what they could be doing, but there’s nothing specific. Q. Do you remember your first cruise?
It was out of Miami on some introductory cruise. It was when I was at Citicorp, an introduction for travel agents and investors and analysts on one of the Carnival ships.Q. Did you like it?
Loved it.Q. Are there any cruises that stand out as the most memorable?
I think the introduction of the new ships is always very memorable and introducing the Queen Mary 2 in England, being christened by the Queen [of England], for me as a British person was clearly something that stands out. And then introducing the new Seabourn ships was also a highlight.Q. Have you spent much time on SeaDream ships?
Not yet. But they were formerly part of the Seabourn fleet, so I do know the ships before they were updated and rebranded and the changes were made to make them the SeaDream Yacht Club. I [was] on them when that first happened.Q. So when do you get to go?
Jan. 27.Q. Is there anything you have heard about that you’re really looking forward to?
I mean, I’m looking forward to all of it. I’m really looking forward to seeing the marina in action. I’m really looking forward to participating in some of the shore excursions, particularly that involve hiking or mountain biking. And I’m just looking forward to trying the various elements of the cuisine, including the raw menu we have on board. Q. What’s your favorite vacation activity?