Tasha Cunningham: Are you making the most of visual content?


Pictures and videos generate interest on a greater scale than text — and are essential to any social media marketing plan.


Did you know that of all the content people post on social media, visual images are the most viewed?

In fact, according to Facebook, visual images generate 120 percent more engagement than other types of content. Photo albums generate 180 percent more interest and engagement than other types of posts on social media.

According to 3M Corp., our brains process visual content 60,000 times faster than text. And if you don’t have a presence for your small business on Pinterest, you may be missing out on a prime opportunity to engage customers. According to Shareaholic, Pinterest generated more referral traffic for businesses in the U.S. than YouTube, LinkedIn and Google + combined.

The stats are even more astounding for video content. According to YouTube, more than 60 hours of content are uploaded every minute to the social networking site. More than 700 videos are shared on Twitter every minute, too. It’s clear that visual content can drive customer interest and engagement, but how can you make the most of it? Here are six easy steps to incorporate visual content into your social media outreach in just a few clicks.

STEP 1: First, start by creating a social engagement tab on your Facebook page. For example, you could create a tab called “Photos” and provide photos for people to view, engage with and share. In creating a tab, use an image you think will attract customers. Apps like TabSite and TabFusion allow you to quickly create an engagement tab for Facebook that is pleasing to the eye.

STEP 2: Next, pin images from your Facebook page to your Pinterest. This fairly new social media site continues to generate a lot of buzz and online traffic to match. Always include a link back to your website or Facebook page. Remember that Pinterest is a site where thousands of images are pinned and shared around the clock. So make sure that in addition to sharing images, you are also repinning images from others.

STEP 3: Next, give people a way to “like” and share your images. Make sure people can +1, tweet or like your images on Facebook. Using a social engagement tab on your Facebook page makes this easy. Encourage your friends and followers to like the tab. Tweet a message that links back to your new tab or a photo gallery on your website.

STEP 4: Share your new tab via Instagram. This mobile app is great for sharing visual content and if you don’t have it on your phone or device, it’s time to get it. Instagram’s social sharing feature allows you to post a photo or videos and quickly share them via Tumblr, Flickr, Twitter or Facebook, increasing your company’s exposure to potential customers in the process.

STEP 5: Don’t forget to add captions. Whether you’re posting a video or photo, make sure it’s got a caption. When you’re sharing it on Twitter, be certain you include hashtags.

For more tips on how you can create and share visual content, check out the BizBytes 101 guest post on the Miami Herald’s Starting Gate blog on MiamiHerald .com/business.

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