The Market Company’s decision to turn the Pinecrest Gardens Farmers’ Market into a year-long endeavor is beginning to pay off with increased crowds and vendors.

After a slower-than-expected December, the Market Company’s founder, Claire Tomlin, said the second week of January was the turning point as Pinecrest residents and neighbors from surrounding communities rediscovered the popular market.

Cars lined Red Road and filled the Pinecrest Gardens’ lot Sunday as hundreds strolled and nibbled their way under the Banyan trees amid rows of locally-grown produce such as strawberries and tomatoes, artisan breads and spices, salads and seafood. Vendors also did brisk business with vivid orchids and other plants, on-the-go foods like conch fritters plus arts and crafts, including serving dishes.

The Pinecrest Gardens Farmers’ Market is held from 9 a.m. to 3 p.m. in the parking lot at 5855 SW 111th St. Tomlin’s company also operates markets in South Miami, Miami Beach, Mary Brickell Village, Government Center Metrorail Station in Miami and Key Biscayne. Visit www.themarketcompany.org for schedules and locations.