South Florida nonprofits seeking help with advertising and creative services can apply for free assistance during the Fourth Annual “PhilADthropy” event on Friday, Feb. 8-9 at the University of Miami School of Communication.

During PhilADthropy, School of Communication advertising, public relations, and film students, guided by faculty members, alumni, and agency professionals, work with local nonprofits to develop and deliver advertising and other promotional materials. The services will be rendered during a 25-hour marathon work session beginning at 11 a.m., Feb. 8, and ending at noon on Feb. 9. Final projects will be unveiled during a reception for the organizations and their representatives at the end of the 25th hour.

Last year, students helped 16 selected nonprofits. Projects included the creation of and campaign for the 100th anniversary of a local Salvation Army chapter, a billboard concept for the health charity, Kill AIDS, and a social media campaign created for the Florida Poison Information Center, which then was implemented nationally by the American Association of Poison Control Centers.

The deadline to apply is Jan. 22, 2013. To apply and for more information, visit www.philADthropy.com, go to their Facebook page at http://www.facebook.com/PhilAdthropy, or check out their Twitter account at @philadthropy.

Check out the PhilADthropy video on YouTube as well.