A leading direct supplier of book-based resources, 800-CEO-READ, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best sellers for December 2012.
1. $10 Trillion Prize: Captivating the Newly Affluent in China and India by Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael and Simon Targett; Harvard Business Review Press, 336 pages ($30). Best-selling author Silverstein and his The Boston Consulting Group colleagues in China and India provide a comprehensive profile of the emerging middle class, primed to transform the global marketplace. It’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.
2. Own Your Success: The Power to Choose Greatness and Make Every Day Victorious by Ben Newman; John Wiley & Sons, 130 pages ($22.95). Based on Newman’s popular program, the book teaches that the most successful people find great success when they focus on having a passion for the process. The key: Make today victorious regardless of the obstacles that come your way.
3. The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money by Carl Richards; Portfolio, 240 pages ($29.95). As a financial planner, Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon "the Behavior Gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.
4. Influence Game: 50 Insider Tactics from the Washington, D.C., Lobbying World that Will Get You to Yes by Stephanie Vance; John Wiley & Sons, 196 pages ($24.95). Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Former Washington, D.C. lobbyist Vance dispenses everything she’s learned about effective persuasion.
5. How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication by Brandy Mychals; McGraw-Hill, 256 pages ($20). The methodology to help business professionals build stronger networks and close more deals.
6. How: Why How We Do Anything Means Everything ... in Business (and in Life) by Dov Seidman; John Wiley & Sons, 352 pages ($27.95) Now updated and expanded, the book includes a new foreword from former President Bill Clinton and a new preface from Seidman on why and how we behave, lead, govern, operate, consume, engender trust in our relationships.
7. Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni; Jossey-Bass, 240 pages ($27.95). New York Times best-selling author Lencioni argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are.
8. From Values to Action: The Four Principles of Values-Based Leadership by Harry M. Jansen Kraemer; Jossey-Bass, 224 pages ($27.95). Kraemer argues that today’s business environment demands values-based leaders who, in "do the right thing."
9. Bull by the Horns: Fighting to Save Main Street from Wall Street and Wall Street from Itself by Sheila Bair; Free Press, 434 pages ($26.99). Bair is widely acknowledged in government circles and the media as one of the first people to identify and accurately assess the subprime crisis.
10. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz; Crown Business, 309 pages ($26). YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over his lifetime.
The remaining books in the list of the top 25 for December are:
11. Clients First: The Two Word Miracle by Joseph Callaway and Joann Callaway; John Wiley & Sons, 240 pages ($21.95)
12. Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do about It by Jeff Toister; AMACOM, 208 pages ($17.95)
13. It Worked for Me: In Life and Leadership by Colin Powell and Tony Koltz; Harper, 304 pages ($27.99)
14. Loudest Duck: Moving Beyond Diversity While Embracing Differences to Achieve Success at Work by Laura A. Liswood; John Wiley & Sons, 192 pages ($21.95)
15. Laws of Subtraction: Six Simple Rules for Winning in the Age of Excess Everything by Matthew E. May; McGraw-Hill, 240 pages ($24)
16. Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C. C. Chapman; John Wiley & Sons, 282 pages ($24.95)
17. What Got You Here Won’t Get You There: How Successful People Become Even More Successful by Marshall Goldsmith and Mark Reiter; Hyperion Books, 236 pages ($24.99)
18. Mastery by Robert Greene; Viking, 352 pages ($28.95)
19. Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon; John Wiley & Sons, 192 pages ($21.95)
20. Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver by Dave Kerpen; McGraw-Hill, 256 pages ($22)
21. The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation by Frans Johansson; Harvard Business Press, 207 pages ($16) 22. The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg and John David Mann; Portfolio, 144 pages ($21.95)
23. What If? Short Stories to Spark Diversity Dialogue by Steve L. Robbins; Davies-Black, 148 pages ($18.95)
24. What Technology Wants by Kevin Kelly; Penguin, 416 pages ($18)
25. Howard’s Gift: Uncommon Wisdom to Inspire Your Life’s Work by Eric Sinoway; St. Martins Press, 288 pages ($24.95)