A leading direct supplier of book-based resources, 800-CEO-READ, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best sellers for December 2012.

1. $10 Trillion Prize: Captivating the Newly Affluent in China and India by Michael J. Silverstein, Abheek Singhi, Carol Liao, David Michael and Simon Targett; Harvard Business Review Press, 336 pages ($30). Best-selling author Silverstein and his The Boston Consulting Group colleagues in China and India provide a comprehensive profile of the emerging middle class, primed to transform the global marketplace. It’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them.

2. Own Your Success: The Power to Choose Greatness and Make Every Day Victorious by Ben Newman; John Wiley & Sons, 130 pages ($22.95). Based on Newman’s popular program, the book teaches that the most successful people find great success when they focus on having a passion for the process. The key: Make today victorious regardless of the obstacles that come your way.

3. The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money by Carl Richards; Portfolio, 240 pages ($29.95). As a financial planner, Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon "the Behavior Gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.

4. Influence Game: 50 Insider Tactics from the Washington, D.C., Lobbying World that Will Get You to Yes by Stephanie Vance; John Wiley & Sons, 196 pages ($24.95). Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Former Washington, D.C. lobbyist Vance dispenses everything she’s learned about effective persuasion.

5. How to Read a Client from Across the Room: Win More Business with the Proven Character Code System to Decode Verbal and Nonverbal Communication by Brandy Mychals; McGraw-Hill, 256 pages ($20). The methodology to help business professionals build stronger networks and close more deals.

6. How: Why How We Do Anything Means Everything ... in Business (and in Life) by Dov Seidman; John Wiley & Sons, 352 pages ($27.95) Now updated and expanded, the book includes a new foreword from former President Bill Clinton and a new preface from Seidman on why and how we behave, lead, govern, operate, consume, engender trust in our relationships.

7. Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni; Jossey-Bass, 240 pages ($27.95). New York Times best-selling author Lencioni argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are.

8. From Values to Action: The Four Principles of Values-Based Leadership by Harry M. Jansen Kraemer; Jossey-Bass, 224 pages ($27.95). Kraemer argues that today’s business environment demands values-based leaders who, in "do the right thing."

9. Bull by the Horns: Fighting to Save Main Street from Wall Street and Wall Street from Itself by Sheila Bair; Free Press, 434 pages ($26.99). Bair is widely acknowledged in government circles and the media as one of the first people to identify and accurately assess the subprime crisis.