Winners of HATUEY beer’s inaugural marketing-design contest were announced recently at the Coral Gables Museum, 285 Aragon Ave.
The contest challenged artists to design an ad for the product, originally brewed by the Bacardi family in Santiago de Cuba in 1927, for the chance to win up to $5,000.
Announced Dec. 7, the winners were chosen for their creative ability to illustrate HATUEY beer’s Cuban heritage and legacy in a piece that combines the brand’s history and memories, while looking at the present and future.
Judges chose Adbul Delgado’s piece, Beer Me, as the first-place, grand- prize winner and new marketing image for the brand. The Miami-based artist’s work celebrates HATUEY beer’s iconic past using different techniques not only to enrich the image, but modernize the style of past ads without losing the essence of the brand.
The Wrecking Crew was a famed Los Angeles collective of studio musicians who backed everyone from Simon & Garfunkel to the Beach Boys in the 1960s, and the Carpenters to the Captain & Tennille in the 1970s.
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