Efva Attling introduces jewelry collection to South Florida

Efva Attling, the Swedish jewelry designer whose pieces have adorned celebrities Meryl Streep, Uma Thurman and Angelina Jolie, chose Art Basel Miami Beach to introduce her collection to South Florida.

Her jewelry was first made available at the boutique at the Standard Spa Miami Beach during the fair, and will continue to be sold there.

Attling, 60, describes her designs as “beauty with a thought.” She adds sayings to her pieces like “Hope,” “Love Conquers All” and “Carpe Diem.”

“It’s not only a thing to look at but is something to think about,” she said recently over iced tea at the Soho Beach House in Miami Beach.

Attling’s first love was jewelry design, and she studied silversmithing in Stockholm for six months when she was 16. But at 17, she went on to pursue careers in modeling, music, television hosting and magazine fashion editing, before returning to jewelry design 14 years ago.

Her collection of 720 pieces for women and men includes rings, earrings, necklaces and bracelets. The pieces, in gold and silver, range from $225 for a small silver ring to $20,000. They are also sold on her website,, in Scandinavia and at her first shop in the United States, in New York’s Meatpacking District. In addition, some pieces are available on

Attling said she hopes to have her jewelry available in more stores in the United States, including in South Florida, and to eventually open stores in Los Angeles and Miami.

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