Business Monday

ECONOMY

Five years after the recession, a slow recovery plods on

 

The recession began in December 2007. Officially, it’s been over for more than three years. The damage remains.

dhanks@MiamiHerald.com

The loan became a burden after it reached the mortgage cap, or maximum loan amount, and it was time to pay the piper. Their mortgage payment jumped sharply.

The Destins understood they would be able to convert to a fixed-rate mortgage. But their home equity was wiped out in the housing market crash and the lender balked at refinancing, said Wilson Destin, 49, who works in security as a site supervisor.

“I paid a lawyer to help me,” he said. “The lawyer was not able to do anything.’’ The staff at Neighborhood Housing Services of South Florida helped them prepare and submit the paperwork for a loan modification, and the couple just completed a three-month trial period demonstrating they can meet the new payments.

The loan modification process took from August 2011 until October 2012, said Mordy Lafortune, director of homeownership preservation at Neighborhood Housing Services, who is confident the couple will obtain the permanent loan modification.

They may be eligible for additional help down the road.

“We feel better about where we are, compared to where we were up until this point,’’ Wilson Destin said. “Much better.’’

Consumer spending

After the financial crisis hit, there wasn’t a whole lot of demand for hibachi chicken, sushi and Korean beef at Soo Woo Japanese & Korean Steakhouse in Doral.

Before owner Bok H. An knew it, sales at the Asian restaurant plummeted about 30 percent in 2009. The downturn couldn’t have come at a worse time. An was finishing a long-planned expansion to double the restaurant’s size. The bank cut off the credit line before renovations were complete.

“We were freaking out,” said An, 40, who grew up in the restaurant industry. “It was either do or die. If we continued at that volume, our days were numbered. We weren’t going to last.”

Struggling to pay his bills, An laid off about 10 percent of his employees and negotiated a deal with the landlord to cut his rent. But the real focus was on finding ways to generate more traffic. An decided the only option was to focus on value with a $9.95 lunch buffet and a $19.95 all-you-can-eat dinner special.

Initially it worked. Business in 2010 jumped back to where it was pre-recession and the restaurant was once again profitable. But then came the problems. Customers complained about declines in quality and long wait times. Even An’s loyal customers were refusing to return.

“Even though sales were good, I was getting too many complaints,” An said.

That’s when An knew he had to go back to his regular sit-down menu and find other ways to draw in traffic. In 2011, An focused heavily on marketing and promotions, including social media. He came up with a weekly calendar of events like Ladies’ Night on Tuesdays, $1 Beer on Wednesdays and kid’s eat free on Sundays.

That year was the turning point. By 2011, business at Soo Woo had climbed about 10 percent higher than it was pre-recession. Customers started feeling better about going out to eat again. An is on track for another 10 percent jump this year.

Feeling good about the economy, An launched an aggressive expansion plan. Since the summer, he has opened three new restaurants, in Kendall, Pembroke Pines and Hollywood. All were spaces where another restaurant went out of business during the recession.

Read more Business Monday stories from the Miami Herald

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Videos

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category