Art Basel

Grandma’s memories inspire Basel sunglasses collection

 

More information

If you go:

What: Lester’s Miami in Wynwood during Art Basel

Where: 2519 NW 2nd Ave - Miami, FL 33127

When: Dec. 8, 2012, 8 p.m.

Prices: The entire set of 6 sunglasses will be available for $60. All credit cards except Discover accepted.

Parking: Street Parking will be available, but it’s advised to go early.

For more information: (305) 456-1784, info@lestersmiami.com, http://lestersmiami.com

For more information on Frankleidscope: email frank@frankleidoscope.com or visit www.frankleidoscope.com


When customer Nicholas Hernandez bought all six pairs, he was surprised to find a free custom skateboard deck included in his order.

“It was really nice,’’ said Hernandez, 16. “They treat their customers like family. They advertise not only their products but also artists.”

Artists like Ranses Fundora, more commonly known by his art name “Baker,” has been working with Guzman on the sunglasses since the idea started.

“It’s a dream come true,’’ said Baker, 23. “Sunglasses are just the foot in the door because we got a lot more in store.”

The company has plans to extend the range of products from action figures to bed sheets.

“We want to give people the feeling that they don’t know what will come next from us,” said Guzman. “We’re not afraid of taking risks.”

Guzman’s father said his son had always wanted to transform his creativity into a profession.

“I’m very proud,” said Francisco Guzman, 54. “Ever since he was a kid, he was always coming up with different ideas.”

The sunglasses can be purchased for $19.99 on the website www.frankleidoscope.com, at Nikki’s Beachhouse Boutiques, BC Surf and Sport in Fort Lauderdale, the MAM Store, Sugar Drop Shop and Sweat Records in Miami.

They also soon will be available at Karma Loop online.

Guzman said that his sales have exceeded $30,000 since he started, but money is not his motivation. He does it for the dream to make his imagination come alive—one inspired by his grandmother.

“My grandma inspires my imagination, and this company is about having an imagination, and being an innovator,” said Guzman. “Trying to see what’s next and trying to take the next step without being scared. But sometimes being scared is kind of exciting.”

Read more Art Basel stories from the Miami Herald

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