At the newly opened sales center for One Ocean, a luxury condo project that will feature extensive art works, developer Jorge Pérez, co-founder, chairman and CEO of The Related Group and a major art collector, will host an Art Basel event Friday for clients of UBS, the Swiss bank that is a sponsor of Art Basel. The project’s architect, Enrique Norten, will be on hand, and so will artists whose works will be incorporated into the project, including Eugenio Cuttica, Michele Oka Doner and José Bedia.

Pérez, whose name will appear on the Miami Art Museum in recognition of a $40 million gift, said pitching the new luxury condo project in the red-hot South of Fifth neighborhood during the expansive international art show is especially appropriate because the project was designed especially for art lovers.

Pérez, who plans to keep a One Ocean penthouse for himself, said he has focused on bringing “museum quality” art to the common areas of luxury condominiums for the past decade. “One Ocean is the culmination of that,” he said. “We have a number of local and international artists. Some are doing commissioned pieces for the project, and we will be purchasing other pieces.”

Last Friday night, partiers nibbled on foie gras crostini around an open bar at the Ironside Design Complex in Miami as the guest of honor, Italian architect and designer Piero Lissoni, mingled making small talk.

Lissoni is working on a luxury Miami Beach condominium project for developer Lionheart Capital, which hosted the event, serving dinner to a well dressed crowd with a giant screen in the background showing off renderings of the as-yet unnamed project. It is envisioned as a dramatic makeover of the old Miami Heart Institute at 4701 North Meridian Avenue, including both condominium units and single-family homes.

Lissoni promised to bring a “more European” touch to Miami than the typical condo project.

“We definitely think there is a tie-in between great real estate and great art and design,” said Ophir Sternberg, managing partner of Lionheart Capital. “That’s what we’re trying to marry.”