Heat

Miami Heat’s Chris Bosh wants film festival to stop using his name

 
 

Miami Heat Chris Bosh, shoots to the basket, during the second quarter of the Miami Heat vs San Antonio Spurs, NBA game at AmericanAirlines Arena in Miami.  Thursday, November 29, 2012.
Miami Heat Chris Bosh, shoots to the basket, during the second quarter of the Miami Heat vs San Antonio Spurs, NBA game at AmericanAirlines Arena in Miami. Thursday, November 29, 2012.
Pedro Portal / Staff Photo

bjackson@MiamiHerald.com

Heat center Chris Bosh is definitely not a disgraced space prince. And his attorneys want to make sure he isn’t portrayed as one.

Bosh’s attorney has ordered the organizers of a local film festival to stop using his name and likeness in an animated short that will be shown only one night, Dec. 14, at the Miami Art Museum.

The Borscht Film Festival, according to its website, plans to feature a 12-minute production entitled “Adventures of Christopher Bosh in the Multiverse,” featuring a cartoon representation of the Heat center “on an Odyssean journey through neon-hued space.”

Lucas Leyva, an executive with the film festival, said the film will go on as planned.

“It’s a free parody in an art context,” Leyva told The Miami Herald. “He’s the hero of the film. We’re trying to let everyone know how he saved the universe and helped the Heat win the title in 2012. It doesn’t portray him in a negative light.”

Leyva said an animated likeness of Heat forward Mike Miller also appears in the film, and Miller and Bosh have been invited to the one scheduled screening.

Ronnie Rivera, who works for the film’s production company, told HuffPost Miami that the film “is basically what everybody already knows about how Chris Bosh is a disgraced space prince from another reality who saved the human race from that evil space sorceress that one time. Dude is still trying to live off of that.”

The Borscht Film Festival, which is calling the event “The Bosh Film Festival,” posted a cease-and-desist letter from Bosh’s attorney on Facebook.

The letter states that the film is an “infringement of [Bosh’s] publicity rights, privacy rights and common law trademark rights. … You have not been granted any right whatsoever to use the Identity of Mr. Bosh.”

Bosh was not available for comment on Friday evening.

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