Linda Robertson

In My Opinion | Linda Robertson

Conference swaps shows big college football is selling soul, rivalries for money

 
 

Notre Dame running back Theo Riddick (6) celebrates a touchdown with teammate Braxston Cave (52) during the first half of a game against the USC Trojans at Los Angeles Memorial Coliseum on Nov. 24, 2012 in Los Angeles.
Notre Dame running back Theo Riddick (6) celebrates a touchdown with teammate Braxston Cave (52) during the first half of a game against the USC Trojans at Los Angeles Memorial Coliseum on Nov. 24, 2012 in Los Angeles.
Jeff Gross / Getty Images

lrobertson@MiamiHerald.com

These superconferences, like the pythons gorging in the Everglades, are an invasive species. They ruin the regional feuds that are the lifeblood of college sports. What happens when Tobacco Road takes a detour? Or the Red River Rivalry dries up?

How can Boise State fans keep track of which teams they are rooting against when their Broncos are leaving the Mountain West in 2013 to join the Big West and the Big East (football only, with fellow gypsies San Diego State, Southern Methodist, Houston and Central Florida)? Except for wrestling, which is in the Pac-12.

To counteract the confusion, at least we have one team giving us clarity: Notre Dame — undefeated, No. 1 and headed to Miami to play in a national title game for the first time since 1988. The Irish, unranked in the AP preseason Top 25, are the only 12-0 team (other than ineligible Ohio State) still standing after Alabama, Kansas State, Oregon and Florida tripped. Notre Dame will play the winner of Saturday’s SEC Championship Game, Alabama or Georgia, in the Bowl Championship Series showdown Jan. 7 at Sun Life Stadium.

It’s the feel-good story of the season, with inspirational linebacker Manti Te’o recovering from personal loss to lead an iconic program to the peak.

But Notre Dame’s story is also very good for college football’s bottom line. It’s not cheap to run a program, pay coaches $5 million salaries and share with the Marylands.

Notre Dame’s return means higher price tags for TV rights, sponsorships, licensing fees. Everyone associated with Notre Dame’s national brand benefits — like the five ACC teams the Irish will play each season. South Florida will enjoy the money spent by their legion of fans.

Because the Irish are so golden, they can remain independent in football, although any conference would bend over backward to get them. With Notre Dame back at the center of a shifting landscape, viewership for the big game could break 30 million, which would set a cable TV record.

And the cheers of “sis-boom-bah” will be drowned out by “ka-ching!”

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