Business Monday

South Florida Company Profile

Renting linens proves successful for Over the Top

 

Davie company creates colorful tablecloths, chair sashes, napkins and other specialty items for any type of event.

Over the Top Rental Linens

Location: 11880 W. State Road 84, Suite D-5, Davie

Owners: Nancy Davis and Alan Eingold

Employees: 90

Revenues: record expected this year, nearly $5 million

Number of fabrics: 1,200.

Items for rent: tablecloths, chair covers, napkins, chair sashes, table skirting, pillow covers, cushion covers

Number of tablecloths: 200,000

Number of chair covers: 25,000

Rental prices per event 50 cents to $3 per napkin; $2 to $6 per chair cover; $7 to $200 or more per tablecloth


icordle@MiamiHerald.com

More than 500 fabrics are displayed in the showroom, where swatch books with all 1,200 choices can also be studied. Customers can also view fabrics on the company’s website, OverTheTopInc.com.

Latest trends

White, ivory and black remain the most popular colors, the executives said. But the latest fabric trends for events are animal prints, geometric prints, shiny metallics, lace, neon colors, velvet flocking and anything with sequins.

“We’re in the fashion business,” Eingold said.

Over the Top’s business started small, but has grown exponentially over the past two decades.

Sales have posted double-digit gains each year, with the exception of 2009 to 2010 when they dropped 12 percent, Eingold said.

This year, sales are projected to reach a record of nearly $5 million, he said. Overall, about 80 percent of the firm’s business is wholesale and 20 percent is retail.

Over the Top’s roots are tied to a company formerly named Special Settings, which had been owned by two local women before Eingold and Davis bought it in 1989.

Eingold and Davis’s father had owned and operated a dry cleaning business, and Special Settings had been a client.

‘Learned ropes’

“They approached me and said ‘Do you want to buy the company,” Davis, a former paralegal, recalled. She bought it with a former partner. The two partners and Eingold, “learned the ropes,” running the business out of their homes, and started a new company called Over the Top. In 1993, Davis’s partner bought her out of Special Settings, and Davis and Eingold took on Over the Top, running it out of their home, filling their garage with racks of linens.

“When we had big parties, we sent the kids out of town to focus on the parties,” said Eingold, who was married to Davis from 1980 to 2007, and whose children are now 23 and 27.

Soon, they moved into a mini-warehouse, and Eingold left the dry cleaning business.

“I saw there was a future in this event business,” he said.

They began with bar and bat mitzvahs, and word spread quickly.

“We realized that if we hooked up with catering directors, we could have a steady business, because they are the ones that put on events,” Eingold said.

Today, wholesale clients include hotels, country clubs, caterers, event production companies, florists and destination management companies that put on conventions, said Rob Glassman, who married Beth Glassman last year. The two met at Over the Top when Beth started her job in 2008.

Overall, the company works on hundreds of events a week, Rob Glassman said.

Scott Schaefer, director of meetings and special events at the Ritz-Carlton Key Biscayne, Miami, has used Over the Top for 18 years, for weddings, corporate events and fundraisers, at three South Florida hotels where he has worked.

Recently, for example, Over the Top custom-made metallic linens for a 450-person corporate event with a beach theme at the Ritz-Carlton, when the corporate client, which Schaefer declined to name, wanted fabric that looked like shimmery sand.

“They are definitely my go-to company for linen, any tabletop or chair cover needs,” he said.

Individuals can also make an appointment and rent linens, with no minimum order.

“We’re happy to rent a tablecloth and two napkins for a backyard dinner,” Rob Glassman said.

Rental prices generally begin at 50 cents to $3 for a napkin, and $7 to $200 or more for a tablecloth.

Last year, Parkland Mayor Michael Udine and his wife used Over the Top for dark blue table and chair linens for the bar mitzvah of their two sons, who are 11 months apart. The event was held at the Boca Raton Resort & Club.

Room ‘gorgeous’

“They were fantastic,” Udine said. “The room looked gorgeous and they were just a pleasure to deal with.”

Over the Top, which operates seven days a week, prides itself on fast turnarounds. Once, the company had to order fabric from New York on a Tuesday, make it into tablecloths, and get it to the Bahamas for an event on a Wednesday night, Eingold said.

Without a doubt, Miami is among the top markets in the country for event production, along with New York, Los Angeles, Chicago and Las Vegas, said Christi Bick, president of the South Florida chapter of the National Association for Catering and Events (NACE).

Moreover, while event production slowed and events downsized during the recession, the industry is definitely now on the rise again, Bick said.

And linens are an important part of an event, she said.

“It’s one of the least expensive ways to make the most impact,” Bick said. “It can completely change the look of a space just by putting a different colored linen in it.”

Read more Business Monday stories from the Miami Herald

Miami Herald

Join the
Discussion

The Miami Herald is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

The Miami Herald uses Facebook's commenting system. You need to log in with a Facebook account in order to comment. If you have questions about commenting with your Facebook account, click here.

Have a news tip? You can send it anonymously. Click here to send us your tip - or - consider joining the Public Insight Network and become a source for The Miami Herald and el Nuevo Herald.

Hide Comments

This affects comments on all stories.

Cancel OK

  • Videos

  • Quick Job Search

Enter Keyword(s) Enter City Select a State Select a Category