7 . Mobile marketing will be a must.

Did you know that 84 percent of small businesses that use mobile marketing strategies report an increase in new business for their efforts? That’s according to a survey conducted by Web.com and Lab42 earlier this year. That means you need to invest some time and effort into creating an engaging mobile presence for your business. Start small and use tools like Groupon, Foursquare and Facebook to get people to check in when they buy something from you. 8. Geo-target locally.

To increase new business in 2013, think local. If you’re a Miami business, target customers in the South Florida area, especially if you have a traditional brick and mortar location. If you’re using social media, most platforms like Facebook have geo-location tools to help you zero in on the perfect potential customer.

9. Photo sharing will become cost-effective.

Photo sharing will become a popular way to get the word out about your business. Platforms like Instagram and Flickr provide a great way to share photos of your products, charity work your business does or anything else you feel is relevant to what you do.

10. Social gamefication will become the new way to engage customers.

Adding fun gaming elements like badges and points to your online marketing outreach are expected to be the new way to draw customers in 2013.

11. Turn your website into a consumer destination.

Transform your website into a place that people want to visit online. Make sure you’ve got videos, games, interesting articles, product reviews and other important information on your site. Consumers will spend more time on your site, which will increase their chances of buying what you have to sell.

12. Making your website mobile-friendly.

If you didn’t do it in 2012, 2013 is the time to make your website mobile-friendly. Responsive web design, which makes your website easier to manage and gives mobile users a better experience, will be talked about more. You create one design that fits almost all screen and device types. When your customers access your site, the website will sense the device being used and responds accordingly by changing the layout and navigation to fit the device.

13. Connect your online strategies to your offline promotions

In 2013, marrying your online and offline promotional strategies will become more popular. Start by including your website URL, QR codes and other information on your brochures, PowerPoint presentations, posters and other materials you use offline.

For more online marketing tips and trends for 2013, visit www.BizBytes101.com