Stephen Ross is at the MetLife Stadium parking lot, surrounded by nearly 200 fans, all well bundled in their aqua-and-orange gear and giddy the Dolphins owner has come down from his visiting owners suite to share time with them as they tailgate before the Jets game.
Ross! Ross! Ross! the New York chapter of a nationwide Dolphins following chants as the Miami owner shakes every extended hand. Ross! Ross! Ross!
Ross is in his element.
Yes, the guys a billionaire. Yes, he arrives at most games in a helicopter.
But those fans hes chatting up get to see hes one of them. And if they study it closely, they can understand Ross has hit a comfortable stride as an NFL owner
If fans knew him, theyd know he wants what they want, Dolphins CEO Mike Dee said. When they hurt, he hurts. When theyre excited, hes excited. At his emotional core, the same things that tug at their heart tugs at his heart.
Maybe it has been this way ever since Ross took over ownership in 2009. But his true agenda and feelings initially overshadowed by talk of orange carpets and celebrity partners and that plane ride across the nation to see Jim Harbaugh are showing more clearly now.
And they reflect an owner who has learned some hard lessons and now is doing a good job.
It wasnt that long ago that Dolphins fans would cringe at the idea of Ross being the teams owner. He shelved their hokey but beloved fight song. He tried to replace a coach and ended up giving him a contract extension. And, yes, the Dolphins were losing.
Fans were angry at everyone, including Ross, and thats why last December, as the Dolphins were losing 26-10 to Philadelphia at home, one Miami fan angrily turned to face the owners box at Sun Life Stadium, spotted Ross and vented.
This is horrible, get this fixed, the man shouted at Ross.
I agree, Ross responded. We will.
Ross fired Tony Sparano the next day.
Since then, Ross hired Joe Philbin and the team is competitive. The Dolphins finally drafted a quarterback in the first round and the kid is showing promise. And Ross has attacked a problem he didnt create but also didnt fix his first couple of years as owner.
In March, after Philbin was hired, Ross called the coach, general manager Jeff Ireland, Dee and Matt Higgins, who is starting a sports company for Ross, to his house in Palm Beach. The owner convened what some fondly call the Berlin Wall meeting.
At that meeting, Ross told everyone he didnt like the way the Dolphins had been doing business. He told them the Kremlin mentality of secrecy at all costs had to cease. He wanted the Dolphins to be as transparent with fans as possible as long as it didnt hinder the teams competitive edge.
Thats where the so-called transparency the Dolphins embraced this season was born.
And Ross decided that if he was asking employees to be more transparent, he should do his part and also connect more.
So when unhappy fans picketed outside the teams training facility, he called some of them on the phone. When the Dolphins opened the season at home and offered every fan a commemorative cap, Ross stood at one of the gates and personally handed out hats.
He did this even when people who work for him told him it might be a bad idea to expose himself to the public and to criticism. Ireland was stung by such an encounter when a fan infamously told him he should fire himself.